Octup raises $12M Seed round to bring AI to logistics management
Israeli startup closes funding round despite wartime challenges, with CEO serving in reserves and offices being evacuated due to Iranian missile strike.
Israeli startup Octup, which develops an AI-powered platform for analysis and operational management for logistics centers, has raised $12 million in a Seed round led by JAL Ventures and Shine Capital, with participation from Tal Ventures, Stone Capital, and HCS Capital.
The company was founded in 2022 by Alon Partuk and currently employs about 30 people, most of them based in Israel. Headquartered in Tel Aviv, Octup also operates offices in Toronto and Austin.
The Seed round was closed while Partuk was serving in the IDF reserves, having been initially drafted on October 7. Additionally, the company’s offices suffered damage during the Iranian missile attacks, and employees are now temporarily working out of Rapyd’s offices in Tel Aviv’s Azrieli Towers.
To date, Octup has raised a total of $18 million. The company also recently appointed Dror Feldheim, co-founder of Trax, as chairman of the board.
With this new round, Octup plans to triple its headcount, accelerate product development in AI-powered forecasting and exception management, and expand its footprint in the North American market.
Octup helps third-party logistics providers (3PLs) and e-commerce brands grow through smarter, real-time logistics management. Its AI-powered platform connects directly to WMS, ERP, and shipping systems to unify operational data and deliver clear dashboards, automated billing, SLA tracking, labor management, and proactive alerts.
“3PLs are the backbone of eCommerce, and they deserve better software,” said Alon Partuk, CEO and Founder of Octup. “We’re building the platform that helps them operate smarter, move faster, and deliver more value to their clients. This funding is a major step forward in that mission.”
