Kickoff for the Ultimate Soccer Celebration of Summer 2025: Carlsberg’s Nightlife Tournament Returns Bigger Than Ever!
Following last year’s phenomenal success, Carlsberg Beer invites customers from across the country, from north to south, to take part in the grand Nightlife Tournament. Set to take place for the second consecutive year this April, participants will also have the chance to win the coveted grand prize—a trip and exclusive hospitality at the prestigious Liverpool Football Club.
Carlsberg, the international beer brand under CBC Israel, is launching the Nightlife Tournament for the second year in a row, starting in early April. Due to the overwhelming demand and the success of last year’s event, this year’s competition will once again see teams from across the country, made up of bars, chef restaurants, and popular culinary chains, competing in a one-of-a-kind soccer tournament.
The tournament consists of two stages, both held at the “GoalTime” complex in Tel Aviv. The qualifiers will kick off with an exciting match on April 7, where 48 teams will battle for a place in the grand final. The final event, set for April 27, will feature 16 teams competing for the championship title and the ultimate prize—an exclusive hospitality experience at Liverpool Football Club, courtesy of Carlsberg Beer. The partnership between the prestigious English club and Carlsberg has been a primary sponsorship for 30 years.
While players compete on the field, spectators can enjoy the enhanced FAN ZONE experience, featuring ice-cold Carlsberg beer, interactive prize-winning activities, and more. This year, due to high demand, the FAN ZONE has been expanded to include additional viewing areas and new interactive attractions.
Among the participating venues are leading bars, chef restaurants, and beloved chains such as Machneyuda, Shula BaHatzer, Brown Haifa, Concierge, Sasson Bar, and more. This year, new contenders from the culinary scene have joined the competition, ensuring an even more thrilling and challenging tournament.
Nissan Aflalo, Marketing Manager at Carlsberg Israel, stated: “Last year’s tournament proved that we have created a new tradition. This year, we are taking the Nightlife Tournament to new heights, thanks to the enthusiastic feedback from participants. We are excited to once again see our partners and customers come together over their shared love for the game and the best beer in the world.”
Last year’s champions, the team representing the "Japan Japan" restaurant chain, returned from their VIP experience in Liverpool with incredible stories of luxury hospitality at a home league match, an exclusive behind-the-scenes tour at Anfield, and an unforgettable visit to the club’s museum.
