ServiceNow acquires ai.work for tens of millions, deepening Israel buying spree
Enterprise giant expands its AI agent strategy with its fourth Israeli acquisition in 2026.
American software giant ServiceNow continues its acquisition spree in Israel and has acquired ai.work in a deal valued at tens of millions of dollars. The company, founded in 2024, developed an AI agent platform for internal organizational service and operational processes and has raised only $10 million to date.
Behind the company are two former executives from WalkMe, which was acquired by SAP: Maor Ezer, who previously sold his own company to WalkMe in its early stages and later served as marketing director and strategic advisor to the company’s CEO; and Nir Nahum, who was part of WalkMe’s founding team and served as its CTO.
In a letter published on the company’s website, the founders wrote: “Almost two years ago, we set out to rethink how work actually moves inside a company: AI that could understand an incoming request, reason through the steps to resolve it, operate across complex enterprise systems, stay aligned with ever-changing policy, navigate approval chains, and learn from every interaction and outcome along the way. The next era of enterprise software won't be defined by more applications, more dashboards, or more workflow builders. It will be defined by intelligent learning AI systems that understand how a company actually operates and moves work from intent to outcomes. Systems that empower people and learn from how they actually work, capture the knowledge of the organization, and turn those learnings into skills, context, and action. And now, we get to scale that vision with ServiceNow.”
They added: “ServiceNow is a clear leader in enterprise workflows and one of the most important AI platform companies in the world. It has proven scale across the largest, most complex organizations on earth, and it has earned something harder to build than scale: trust to run mission-critical work across departments, systems, and business processes. That trust is key. Autonomous AI for work is not only a technological challenge, it is a trust challenge. For AI to cross the line from assisting work to doing work, enterprises have to trust the platform underneath it. They need governance, security, controls, auditability, deep workflow context and a partner that genuinely understands how work moves inside a large organization.”
“We built ai.work on a simple conviction: AI shouldn't be another layer of complexity. It should be the layer that removes it — learning from real work, forming skills over time, empowering employees, and automating safely where the business is ready. But to take that vision across enterprise scale, you need more than technology. You need platform, reach, workflow depth, expertise, governance, and trust that only a market leader can provide.”
The company develops AI agents that enable organizations to overcome the limitations of traditional automation tools and the uneven deployment of AI systems by integrating autonomous digital workers into existing enterprise environments. In this way, it helps reduce the ongoing burden of manual and repetitive tasks.
Over the years, enterprise automation giant ServiceNow has made seven acquisitions of companies with ties to Israel, with a cumulative deal volume of more than $8 billion. The bulk of this amount is attributed to the April 2026 acquisition of cybersecurity company Armis for approximately $7.75 billion in cash.
In addition to Armis, ServiceNow acquired Traceloop in March 2026 in a deal valued at $60-80 million, and Pyramid Analytics in February 2026 for several hundred million dollars. Previously, it acquired Neebula in 2014 for about $100 million, SkyGiraffe in 2017, Appsee in 2019, and Cloudcraft, an American company with Israeli roots, in 2022. The last three deals were for undisclosed amounts, estimated at between several million and tens of millions of dollars.
ai.work’s AI agents specialize in IT, operations, legal, human resources, procurement, travel, and finance, and integrate with enterprise systems including Microsoft 365, ServiceNow, Slack, Jira, Google Workspace, Salesforce, and other platforms.
