Taboola shares surge to highest level since February 2024
Stock jumps 4% on Friday, up 20% for the year, as investors embrace Realize platform momentum.
Taboola shares rose nearly 4% on Friday, reaching their highest point since February 2024 and extending a rally that has pushed the stock up roughly 20% so far this year. While the company’s market capitalization of $1.29 billion remains far below its 2021 peak, the surge signals growing confidence in Taboola’s Realize platform and its long-term potential in the performance advertising market.
The jump comes nearly two months after the company released its Q3 2025 results, which highlighted strong advertiser engagement, positive free cash flow conversion, and a continuing share repurchase program.
Taboola is one of the largest performance advertising platforms outside Google and Meta, expanding across mobile, app, and OEM channels.
CEO Adam Singolda described Realize’s adoption as reaching an “inflection point,” noting that the platform now engages 600 million people every day across the open web. Strategic moves, including partnerships that bring Realize into connected TV environments, along with aggressive share buybacks, have further fueled investor optimism.
Analysts see Taboola’s climb as part of a wider shift in digital advertising, with companies looking for scalable, performance-driven alternatives beyond the traditional search and social channels.
