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Gaming

20 stories about Gaming
CTech Gaming conference - Neta Friedlander

“You have to see it to be it,” says Neta Friedlander, Founder of Women in Gaming Israel

26.11.25|Amy Shapiro
Neta Friedlander, Co-Founder and Manager of Women in Gaming Israel, speaks to CTech at Calcalist’s Gaming Conference 2025.
CTech Gaming conference - Matan Fettmen

“The pie may get bigger, but it’s harder than ever to take a bite,” says HOOP-O Studios

25.11.25|Amy Shapiro
Matan Fettman, CEO of HOOP-O Studios, speaks to CTech at Calcalist’s Gaming Conference 2025.
CTech Gaming conference - Rinat Buchholtz

“The world will always need creativity and free thinking, but you need AI in order to scale”

25.11.25|Amy Shapiro
Rinat Buchholz, CEO and Co-Founder of Global Teams, speaks to CTech at Calcalist’s Gaming Conference 2025.
ועידת הגיימינג של ישראל - מימין אלעד קושניר משקיע אנג'ל קווין בקספלר שותף מנהל Remagine Ventures ד"ר ורד פנואלי ראש התואר השני לעיצוב ופיתוח משחקים דיגיטליים שנקר איתן רייסל שותף מנהל vgames והמנחה ניר מירצקי סמנכ"ל חדשנות ו AI CrazyLabs

“We invested before seeing a deck”: Why early-stage gaming funding is changing

25.11.25|Maayan Manela
Investors say presentations matter far less than founder speed, tool fluency, and the ability to launch quickly into competitive markets.
Israeli gaming map

Mapping the Israeli gaming ecosystem with 143 companies and $3.65 billion in published exits

25.11.25|CTech
A new sector report reveals the scale, maturity, and emerging global reach of Israel’s fast-growing gaming industry.
ועידת הגיימינג של ישראל - מור בירן GM House of Fun

"True personalization is essential. Each player should experience content tailored specifically to them"

24.11.25|Tomer Hadar
Mor Biran, GM of the House of Fun game at Playtika, added: "In a personalized world, we’ll rely on a smart system that identifies what content each player wants and what suits them best."
ועידת הגיימינג של ישראל - אלדד וינברגר מנהל קריאייטיב גוגל ישראל

"Gaming publishers must maintain a presence on Shorts, which is becoming the world’s leading short-form content destination"

24.11.25|Maya Nahum Shahal
Eldad Weinberger, Creative Lead at Google Israel, added: "More than 40% of Shorts users are not on TikTok or Reels."
ועידת הגיימינג של ישראל - אורי רובין CTO פלייטיקה

"AI without data is like a car without gas"

24.11.25| Maya Nahum Shahal
Playtika CTO Uri Rubin added at the Calcalist Gaming Conference: "You need at least a year of historical data on everything players do, and you need it for millions of players, otherwise AI can’t produce insights."
ועידת הגיימינג של ישראל - קרן רן מנהלת תחום גיימינג ואפליקציות גוגל ישראל חדש

"The competition in gaming is not only against other games, but for players’ time, attention and wallets"

24.11.25|Maayan Manela
Keren Ran, Director of Gaming and Applications at Google Israel, added at the Calcalist gaming conference that "We see that users are downloading fewer games, but when they do play, they spend more money and have more screen time, and that gives us greater ability to direct them."
CTech Gaming conference - Omri Shvartz

Playtika’s Caesars Slots GM: AI is gaming’s “most challenging but interesting” frontier

24.11.25|Amy Shapiro
Speaking to CTech at Calcalist’s Gaming Conference 2025, Omri Shvartz says studios must evolve without alienating their core users, and AI may be the key to getting it right.
פלייטיקה חברת משחקים הרצליה פיתוח

Playtika’s massive layoffs reflect a new era in mobile gaming

19.11.25|Maayan Cohen Rozen
Technology, competition, and demographic shifts force strategic realignment.
הנפקת פלייטיקה ב נאסד"ק

Playtika plans to cut 20% of workforce, up to 800 jobs at risk

17.11.25|Meir Orbach
The fifth round of layoffs since 2022 comes despite a net profit of about $39 million in the third quarter.
גיימינג מימין Pawzzle Match Valley Kitchen Masters Match Villains

“What cyber is to Israel, gaming is to Turkey”: Inside a $3.3 billion industry on the rise

06.11.25|Maayan Rozen-Cohen
Turkey’s gaming market is booming as young creatives and government incentives transform it into a global export powerhouse.
מימין אסף גזית רוב שונפלד ו עומרי גזית Ludeo

Gaming startup Ludeo lays off half its staff as AI reshapes industry

20.10.25|Meir Orbach
Interactive media platform reassesses strategy after raising $42 million from investors.
גיימר רוב הצעירים בוחרים בפלטפורמות שמציעות משחקים חינמיים או זולים עם מודלים של מיקרו־תשלומים

The gaming industry learns to adapt to Gen Z

19.08.25|Maayan Rozen-Cohen
Offering hybrid models, microtransactions, and continuous content is key to retaining younger gamers.
עובדי אפצ'ארג' Appcharge

Appcharge raises $58 million Series B as mobile games break from app stores

13.08.25|CTech
Tel Aviv startup sees 14-fold growth as publishers seek to bypass Apple and Google fees.
רובלוקס Grow a Garden וידאו

Grow a Garden: How a teenager’s Roblox game became the world’s most popular title

13.07.25|Maayan Cohen Rozen
Inside the record-breaking rise, and underground economy, of Grow a Garden.
מימין שחר סורק CMO ב Overwolf ו אורי רובין CTO ב פלייטיקה

How artificial intelligence is reprogramming the future of games

10.07.25|Maayan Cohen-Rozen
From smarter NPCs to fully dynamic worlds, AI is rewriting the rules of play.
רוברט אנטוקול מייסד ומנכ"ל פלייטיקה

Playtika lays off 90 employees amid slumping game revenues

05.06.25|Maayan Cohen Rozen
Declines in Best Fiends and Redecor drive latest round of job cuts.
Shani Eichbom, Global Marketing Director at TikTok

Innovation in Action: TikTok Reshapes Creative Advertising in the Gaming Industry

03.06.25|Sponsored Content
In an era of rapid changes in the mobile gaming industry, TikTok provides companies with smart tools for trend identification, performance enhancement, and maintaining relevance through AI-based solutions, intelligent creative management, and advanced data analysis
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