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Gaming

20 stories about Gaming
צוות מון אקטיב Moon Active

Gaming unicorn Moon Active cuts 5% of workforce as it reshapes operations

27.01.26|Meir Orbach
Layoffs affect roughly 110 employees of the Coin Master developer.
פוקימון גו משחק מחשב

Mobile gaming’s era of easy money is over

25.01.26|Maayan Cohen-Rozen
Rising costs, tighter platforms, and fewer paying users are forcing a hard reset.
רוברט אנטוקול מייסד ומנכ"ל פלייטיקה

Inside Playtika’s 15% workforce cut: From growth at all costs to lean, AI-driven teams

15.01.26|Maayan Cohen Rozen
CEO Robert Antokol’s letter outlines a deeper reorganization beyond the layoffs.
רוברט אנטוקול מייסד ומנכ"ל פלייטיקה עם לוגו החברה

Playtika to lay off about 500 employees in 15% workforce cut

14.01.26|CTech
CEO Robert Antokol cites need to “right-size” the organization.
inZOI משחק סימולציית חיים מציאותי ורגוע בעולם פתוח

From NPCs to Cozy Worlds: The next frontier of gaming

05.01.26|Maayan Rozen-Cohen
How AI-driven characters, portable play, player-created content, and wellness-focused experiences are reshaping the games of 2026.
סימס 4 The Sims

Saudi Arabia’s $55 billion EA Sports bet on global influence

25.12.25|Maayan Cohen-Rozen
From sportswashing to gamewashing, the kingdom targets time, attention, and identity.
ארלינג האלנד ב משחק Xbox המתחרה EA Sports FC

After losing EA, FIFA bets on Netflix and a streaming-first football game

22.12.25|Maayan Cohen-Rozen
The 2026 World Cup sets the stage for a high-risk, high-visibility return.
CTech Gaming conference - Neta Friedlander

“You have to see it to be it,” says Neta Friedlander, Founder of Women in Gaming Israel

26.11.25|Amy Shapiro
Neta Friedlander, Co-Founder and Manager of Women in Gaming Israel, speaks to CTech at Calcalist’s Gaming Conference 2025.
CTech Gaming conference - Matan Fettmen

“The pie may get bigger, but it’s harder than ever to take a bite,” says HOOP-O Studios

25.11.25|Amy Shapiro
Matan Fettman, CEO of HOOP-O Studios, speaks to CTech at Calcalist’s Gaming Conference 2025.
CTech Gaming conference - Rinat Buchholtz

“The world will always need creativity and free thinking, but you need AI in order to scale”

25.11.25|Amy Shapiro
Rinat Buchholz, CEO and Co-Founder of Global Teams, speaks to CTech at Calcalist’s Gaming Conference 2025.
ועידת הגיימינג של ישראל - מימין אלעד קושניר משקיע אנג'ל קווין בקספלר שותף מנהל Remagine Ventures ד"ר ורד פנואלי ראש התואר השני לעיצוב ופיתוח משחקים דיגיטליים שנקר איתן רייסל שותף מנהל vgames והמנחה ניר מירצקי סמנכ"ל חדשנות ו AI CrazyLabs

“We invested before seeing a deck”: Why early-stage gaming funding is changing

25.11.25|Maayan Manela
Investors say presentations matter far less than founder speed, tool fluency, and the ability to launch quickly into competitive markets.
Israeli gaming map

Mapping the Israeli gaming ecosystem with 143 companies and $3.65 billion in published exits

25.11.25|CTech
A new sector report reveals the scale, maturity, and emerging global reach of Israel’s fast-growing gaming industry.
ועידת הגיימינג של ישראל - מור בירן GM House of Fun

"True personalization is essential. Each player should experience content tailored specifically to them"

24.11.25|Tomer Hadar
Mor Biran, GM of the House of Fun game at Playtika, added: "In a personalized world, we’ll rely on a smart system that identifies what content each player wants and what suits them best."
ועידת הגיימינג של ישראל - אלדד וינברגר מנהל קריאייטיב גוגל ישראל

"Gaming publishers must maintain a presence on Shorts, which is becoming the world’s leading short-form content destination"

24.11.25|Maya Nahum Shahal
Eldad Weinberger, Creative Lead at Google Israel, added: "More than 40% of Shorts users are not on TikTok or Reels."
ועידת הגיימינג של ישראל - אורי רובין CTO פלייטיקה

"AI without data is like a car without gas"

24.11.25| Maya Nahum Shahal
Playtika CTO Uri Rubin added at the Calcalist Gaming Conference: "You need at least a year of historical data on everything players do, and you need it for millions of players, otherwise AI can’t produce insights."
ועידת הגיימינג של ישראל - קרן רן מנהלת תחום גיימינג ואפליקציות גוגל ישראל חדש

"The competition in gaming is not only against other games, but for players’ time, attention and wallets"

24.11.25|Maayan Manela
Keren Ran, Director of Gaming and Applications at Google Israel, added at the Calcalist gaming conference that "We see that users are downloading fewer games, but when they do play, they spend more money and have more screen time, and that gives us greater ability to direct them."
CTech Gaming conference - Omri Shvartz

Playtika’s Caesars Slots GM: AI is gaming’s “most challenging but interesting” frontier

24.11.25|Amy Shapiro
Speaking to CTech at Calcalist’s Gaming Conference 2025, Omri Shvartz says studios must evolve without alienating their core users, and AI may be the key to getting it right.
פלייטיקה חברת משחקים הרצליה פיתוח

Playtika’s massive layoffs reflect a new era in mobile gaming

19.11.25|Maayan Cohen Rozen
Technology, competition, and demographic shifts force strategic realignment.
הנפקת פלייטיקה ב נאסד"ק

Playtika plans to cut 20% of workforce, up to 800 jobs at risk

17.11.25|Meir Orbach
The fifth round of layoffs since 2022 comes despite a net profit of about $39 million in the third quarter.
גיימינג מימין Pawzzle Match Valley Kitchen Masters Match Villains

“What cyber is to Israel, gaming is to Turkey”: Inside a $3.3 billion industry on the rise

06.11.25|Maayan Rozen-Cohen
Turkey’s gaming market is booming as young creatives and government incentives transform it into a global export powerhouse.
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