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TikTok

20 stories about TikTok
Shani Eichbom, Global Marketing Director at TikTok

Innovation in Action: TikTok Reshapes Creative Advertising in the Gaming Industry

03.06.25|Sponsored Content
In an era of rapid changes in the mobile gaming industry, TikTok provides companies with smart tools for trend identification, performance enhancement, and maintaining relevance through AI-based solutions, intelligent creative management, and advanced data analysis
כנס טק עצמאות - דורון מדלי יזם מפיק ומנהל מוזיקלי ו אנה פלקין IL Country Manager Global Business Solutions TikTok

"Startups can see TikTok as the world's largest focus group"

05.05.25|Maya Nahum Shahal
Anna Pelkin, TikTok Israel’s Country Manager, was speaking at Calcalist’s Tech Independence event. According to her: "TikTok didn’t invent digital communities and the need for people to consume focused content and short videos, but it gave it the best technological solution."
מימין אילון מאסק נשיא ארה"ב דונלד טראמפ ומנכ"ל טיקטוק שו זי צ'ו

TikTok's US shutdown: a high-stakes game of geopolitical chess

20.01.25|Omer Kabir
As the app goes dark, Trump and Xi weigh diplomatic moves for a resolution.
Noam Zada, VP of Global Marketing for Mobile Gaming at TikTok

TikTok Leads the Game: How Viral Trends Transform Into Mobile Gaming Hits

16.01.25|Sponsored Content
In an era where business success depends on predicting the next trend, TikTok has emerged as a strategic compass for the global gaming industry. What begins as a viral trend on the platform rapidly evolves into successful business models and mobile games that attract millions of users
אושיית הרשת ג'וג'ו סיווה באירוע טיקטוק באוסטרליה

Why the world is rethinking kids’ access to social media

29.12.24|Viki Auslender
Bans, age verification, and growing concerns over mental health risks spark a global reckoning.
צעירים ב אוסטרליה שקועים ב טלפונים

Revolution or red tape? Australia blocks under-16s from social media

03.12.24|Omer Kabir
Legislation aims to delay exposure to online risks but raises enforcement challenges.
טלגרם מדריך צ'ט מאובטח

Social media’s double-edged sword: Israel’s war through the lens of Telegram and TikTok

03.10.24|Elihay Vidal, Maayan Cohen-Rozen, Omer Kabir
As social media platforms like Telegram and TikTok take center stage in shaping public opinion, Israel faces critical challenges in managing real-time information and the global battle for hearts and minds. From Telegram’s role in breaking news to Israel’s failure on TikTok, the digital battleground is reshaping both local and international narratives.
ועידת Mind the Tech לונדון 2024 אנה פלקין מנהלת הפעילות העסקית של TikTok ישראל וידאו

"Consumers aren't afraid of advertising, they want entertainment with value"

17.09.24|Meir Orbach
Anna Pelkin, Country Manager of TikTok Israel, said at Calcalist and Leumi's Mind the Tech London conference: "The ability to capture the attention of consumers is a significant challenge because they have new expectations from brands."
תכנים פרו נאציים ב טיקטוק שנוצרו באמצעות AI

TikTok’s Nazi problem: How extremists are thriving on the platform

05.08.24|Omer Kabir
A new report unveils the tactics and reach of extremist content that thrives on TikTok
Noam Zada VP Global Marketing Mobile Gaming

TikTok Launches Global Leadership Forum for Mobile Gaming Industry

10.06.24|Sponsored Content
TikTok, the world's leadingentertainment platform, has announced a new leadership forum for the global mobile gaming industry. This forum will bring together senior managers from top gaming companies worldwide, offering a place for discussions, collaborations, and innovations in the field
תמונות של מנכ"לי טיקטוק ו מטא בוושינגטון

Is TikTok about to be banned in the US?

12.03.24|Omer Kabir
A new bill, which gained momentum following the Hamas attack and the spread of hatred, threatens to block the Chinese platform in the US if it is not sold to American hands. Potential investors include: former CEO of Activision, who is interested in recruiting Sam Altman, CEO of OpenAI
אנה פלקין מנכלית טיקטוק ישראל

"For the consumer TikTok is entertainment, for businesses it's a growth engine"

05.03.24|Elihay Vidal
Anna Pelkin, Country Manager of TikTok Israel, explained that "small and medium-sized businesses are very successful on TikTok. Their authentic and simple voice, as well as the presentation of the 'behind the scenes' of the business, attract a large audience"
ד"ר לילי בוקסמן שבתאי

"Israel is losing the war on TikTok. Palestinians have been more active for many, many years"

29.02.24|Viki Auslender
"When Israelis compete about whose suffering is greater, they lose," added Dr. Lilly Boxman-Shabtai, a Hebrew University researcher of digital culture who has examined how the Israeli-Palestinian conflict is represented on TikTok
הפגנה פרו פלסטינית ב אוניברסיטת קליפורניה

Anti-Semitism on TikTok may hasten blocking of the app in the US

22.11.23|Omer Kabir
The uncontrolled spread of anti-Israeli and anti-Semitic content on TikTok since the October 7 Hamas attack has united most members of Congress around the need to block it. The Biden administration is trying to stop its activities, but legislatures are having trouble passing laws against it
הפגנה הפגנת תמיכה פלסטינים ב קולומביה

"Nobody in the Western world would normalize ISIS. Why should we do that to Hamas?"

20.11.23|James Spiro
The Israel-Gaza war is being fought on multiple battlegrounds - why have some become so sympathetic to terrorists online?
מפגינים פרו פלסטיניים בברוקלין ניו יורק ב טיקטוק של the messenger

Pick your battles: Despite the dangers, taking out TikTok is not the solution for Israeli diplomacy

06.11.23|Viki Auslender
TikTok is seen by parts of the public as a "danger to national security" that uses bots and covert campaigns to sway young public opinion against Israel. But if we had reliable institutions that don't feed on division and incitement, TikTok wouldn't really be a problem
TikTok app logo אפליקציית טיקטוק

TikTok: The toxic battle for the minds of Gen-Z

02.11.23|James Spiro
Hamas committed atrocities against innocent Israelis - so why are young Americans siding with the terrorists?
וידאו CTech Tokyo Conference Maayan Kotler

“Today gaming is for everyone”

01.06.23|CTech, Ariela Karmel
Maayan Kotler, Head of APAC Gaming, Global Business Solutions, at TikTok, was speaking to CTech at the Israel-Japan Conference in Tokyo
ועידת טוקיו 2023 נועם זדה סמנכ״לית שיווק גיימינג , מעין קוטלר ראש תחום APAC Gaming פתרונות עסקיים גלובליים TikTok EMEA

"Gaming today is for everyone, from my grandmother to my daughters"

31.05.23|Omer Kabir
Maayan Kotler, Head of APAC Gaming, Global Business Solutions at TikTok was speaking at Calcalist's Israel-Japan Conference in Tokyo. "Gaming today is mainstream entertainment and a relevant part of popular culture," added Noam Zada, Head of EMEA global gaming business marketing at TikTok
רן פינקלשטיין

A wake-up call to content creators: TikTok banned in Montana

28.05.23|Ran Finkelstein
"While the full effects of the Montana ban remain uncertain, it serves as a reminder of the evolving challenges that creators face and offers a glimpse into potential changes in the digital landscape," writes Ran Finkelstein
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