Noa and Ronen from Real Life Superpowers

Real Life Superpowers
Roy Gottlieb: "It's very challenging to say what you're not doing."

In a conversation with Noa Eshed and Ronen Menipaz on the podcast Real Life Superpowers, Co-Founder and CEO of a stealth startup Roy Gottlieb speaks about decision-making, focus, and choosing what not to do.


"The interesting strategic decisions that you make are the ones that you choose what not to do and what to focus your energy on. But it's very easy to say let's do everything," said Roy Gottlieb on the Real Life Superpowers Podcast. "It's very challenging to say what you're not doing."
In this episode, Ronen and Noa speak with Gottlieb, currently the co-founder and CEO of a backed stealth cybersecurity startup.
Before embarking on this latest venture, he spent almost a decade on the investor front, co-founding and serving as a general partner at Cardumen Capital, serving as an investment manager at Samsung Ventures, and collaborating with industry titans such as Lightspeed, Team8, Insight Partners and more.
He was also the co-managing director of the Israeli YVCF (Young Venture Capital Forum) for six years, helping shape the next generation of venture capital leaders.
Topics discussed:
  • Imposter syndrome, walking around with feelings of not being good enough
  • The importance of understanding the breadth of a topic and diving deep into one industry
  • Decision-making, focus, and choosing what not to do,
  • The unique qualities that make for an industry expert
  • Competing with the giants of the world
  • The true power of professional relationships and deal flow in sourcing capital
  • ...and much more.
Enjoy your listen!

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Noa Ronen Real Life Superpowers Podcast
Noa Ronen Real Life Superpowers Podcast
Noa and Ronen from Real Life Superpowers
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Noa Eshed: recognized as a thought leader by the Daily Telegraph. Her book "The Smart Marketer's Guide to Google Adwords” was an Amazon no.1 bestseller. Her digital marketing agency Bold Digital Architects has acclaimed several industry awards. She previously co-founded and distributed Israel’s only national magazine for students, and is a certified lawyer (Hebrew U grad) and journalist.
Ronen Menipaz: an Israeli investor, entrepreneur, tech advisor, and founder of numerous business ventures in the entertainment, adtech, and fintech space. During his 25 years of entrepreneurial experience, Ronen has been involved with over 100 startups in Israel, 30 of which he founded or co-founded. Two of those startups went public, while five were sold and four more are currently privately profitable companies.