Way Security raises $20 million Seed to tackle enterprise identity headaches
The Israeli startup aims to automate the costly implementation work behind identity and access management systems, a market where integration often costs several times more than the software itself.
Cybersecurity startup Way Security has raised $20 million in a Seed funding round led by Insight Partners and Glilot Capital. The company is developing an AI-powered platform for identity and access management (IAM), designed to help organizations get more value from the identity systems they already own while dramatically reducing the costly manual work required to integrate them with applications and services across the enterprise.
Way Security was founded in 2025 by CEO Yossi Barishev and CTO Yonatan Rosenberg, two cybersecurity veterans who previously worked together at Sygnia, where they advised large enterprises on complex identity and access management projects and participated in some of the world's most sophisticated cyber incident response efforts. Rosenberg also served in Israel's elite Unit 8200. The company currently employs 30 people and plans to expand its U.S. presence following the funding.
Identity and access management has become one of the most critical pillars of enterprise cybersecurity, and one of the most expensive to deploy and operate. While organizations spend heavily on IAM software, implementation and ongoing operations often rely on manual work, extensive development, and complex customizations. According to the company, the cost of integration and operations is frequently three to five times higher than the cost of the software itself.
The biggest challenge lies in connecting identity platforms to legacy systems, internally developed applications, and third-party services, while enforcing access policies and managing permissions over time.
Way Security's platform uses AI-powered automation and agentic workflows to execute many of the operational tasks that traditionally require large consulting engagements, system integrators, and internal engineering teams. Rather than replacing existing identity platforms, the software complements them, helping organizations operationalize their existing IAM investments more quickly and consistently.
According to the company, the platform enables organizations to extend identity controls across every application and system in the enterprise, including legacy systems, homegrown applications, and custom-built software that was never designed to integrate with modern IAM platforms. The goal is to help enterprises complete identity modernization projects that often stall because of technical complexity and resource constraints.
Way Security says it is already working with enterprise customers across multiple industries, including Fortune 500 companies, healthcare organizations, and financial institutions in the United States and Europe.
Speaking to Calcalist, CEO and co-founder Yossi Barishev said: "We both came from the trenches, leading security teams, and set out to build a solution to a problem we experienced ourselves and that had no adequate answer. We understand this challenge in a way that very few others do. We are not just Unit 8200 veterans, we lived this pain firsthand."
"Identity management has become the first line of defense and one of the most important security investments organizations make. We give organizations visibility into where identities exist and what systems they operate across. We complement the identity systems that already exist today, such as Okta, which still require integration into every system in the organization."
"In an average enterprise there are hundreds of systems that need to be connected. We dramatically shorten that process and solve one of the biggest challenges in identity management, getting those systems integrated. Every identity solution on the market today needs a complementary operational layer. There is currently no solution that can automatically enforce identity policies across every system in an organization without dedicated integration work."
Barishev added that the company has already begun generating revenue.
"We are only a year old, but we already have customers in Europe and the United States. We are in advanced deployments with additional customers, and we already have real sales."
