Aligned raises $60 million Series B to streamline messy B2B sales processes
The startup builds AI agents to automate complex deal workflows from first call to close.
Aligned, which develops an AI B2B sales workspace, has raised $60 million in a Series B round. The round was led by PeakSpan Capital, with participation from all existing investors in the company: Hetz Ventures, JAL Ventures, and NFX. The funding brings total investments in the company since its inception to $73.8 million.
The company was founded by CEO Gal Aga, CPO Gal Dietsch, and CTO Yotam Sela. Aga and Dietsch come from backgrounds in sales, growth, and business development in SaaS companies including Syte, Sisense, and Yotpo, while Sela previously led development teams at Oracle and Ravello Systems. The company operates an R&D center in Israel, with additional offices in New York and Europe. Founded in 2021, Aligned employs 55 people and plans to grow to 85 employees by the end of the year. A small portion of the transaction included a secondary component.
Gal Dietsch, co-founder and Chief Product Officer, told Calcalist: “We are a platform that organizes all the content and steps related to a transaction in one space. In B2B deals, most transactions are messy, with many stakeholders and dozens of documents sent between both sides across multiple communication channels. We came to solve the chaotic nature of the sales process. Everything in our system is secure and protects sensitive content. We are used to managing the entire sales and purchasing process.”
“Until now, everything has been handled on the CRM side, but there was no dedicated system like ours. This is our vision. We are best suited for complex transactions that take several months. We work with the selling side,” says Dietsch. “The world is moving toward a more digital, AI-driven experience, and the complexity is only increasing. The reason we raised such a large round is that we built AI infrastructure to manage transactions automatically. We build AI agents for both sides that manage deals almost entirely on their own. Today, investors are no longer funding companies that merely claim to build AI systems.”
The first sales meeting in complex transactions is only the beginning of the process. After that, the deal quickly expands into numerous email threads, documents, links, proposal versions, and comments, while the buyer must coordinate internally with multiple stakeholders. Over time, additional decision-makers often join the process without having been part of the initial discussions, and sometimes they are not even visible to the seller. For sales teams, maintaining a clear and structured process and tracking who is involved, and what is happening between meetings, becomes a major challenge.
Aligned’s platform allows sales teams to send buyers a single link where all deal-related information is centralized and continuously updated, including background materials, notes, tasks, and next steps through to deal completion. This centralized, password-free experience enables both sides to maintain a shared and up-to-date view of the transaction and improves coordination throughout the sales cycle.
The company said its platform is currently used by 70,000 salespeople and 1 million buyers every month. Among its clients are Deel, Similarweb, and WordPress. Customers report an average 30% reduction in deal-closing time and a 15% increase in closing rates. The company has also tripled its annual recurring revenue (ARR) over the past 12 months.
