Hapoel “Midtown” Jerusalem: Israel Canada Joins as the Club’s Main Partner
Hapoel Jerusalem Basketball Club is proud to announce the beginning of a new strategic partnership with Israel Canada, which will now serve as the club’s main sponsor. Under the four-year agreement, the team will be renamed Hapoel “Midtown” Jerusalem, after Israel Canada’s flagship project in the heart of the capital
The partnership with Israel Canada marks a significant milestone in the club’s growth and in the realization of its business and professional vision for the coming years, as it continues its journey toward becoming a leading sports organization on both the local and international stage. Beyond the business and marketing collaboration, the partnership is founded on shared values of excellence, innovation, love for Jerusalem, and dedication to Israeli sports values that define both organizations.
As part of the strategic cooperation, the team will be officially known as Hapoel Midtown Jerusalem. Israel Canada’s flagship Midtown project will appear prominently on the team’s uniforms and across the club’s advertising platforms, including the Pais Arena and the club’s digital assets. In addition, both organizations will promote joint community initiatives and unique fan engagement activities.
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Matan Adelson, Owner of Hapoel “Midtown” Jerusalem
(Courtesy of Hapoel Midtown Jerusalem)
Matan Adelson, Owner of Hapoel “Midtown” Jerusalem:
“We are excited to open a new and meaningful chapter with Israel Canada—a leading brand that shares our DNA of leadership, a constant pursuit of excellence, and a genuine commitment to community. I have no doubt that the economic and professional fruits of this partnership will strengthen the foundation of our club, allowing us to continue realizing our long-term vision while reinvesting in our fans.”
Barak Rosen, Co-owner of Israel Canada:
"At Israel Canada, we see great importance in strengthening our connection with Jerusalem, the capital of Israel, its residents, and the team’s devoted fans. We believe in promoting the values of sportsmanship, achievement, and community. Our partnership with Hapoel represents those same aspirations—excellence, determination, and teamwork—which guide us in every field we operate. We are proud to become the club’s main sponsor and to join one of the most prominent and beloved teams in Israel, symbolizing passion, commitment, and inspiration for the next generation. This collaboration truly reflects the spirit of Israel Canada—to aim higher, reach new goals, and continue building great successes together".
