CTalk
“The market is finally ready for a B2C fund,” says Sticker Ventures Partner Oren Charnoff
Charnoff speaks to CTech about why consumer-tech startups are having a heyday and how the firm plans to build on that momentum.
Oren Charnoff
(Photo: Streame)
“Consumer is a sneakily large part of the amount of new startups being built,” says Oren Charnoff, partner at Sticker Ventures. Speaking to CTech, Charnoff explains that the venture fund “exclusively and proudly invests in Israeli consumer startups.”
Charnoff argues that consumer startups represent “an underratedly massive part of the market,” with perceptions of Israeli tech often dominated by its darlings, including cyber and defense.
Charnoff listed at Calcalist’s Roadshow+ 2025 recent multi-million and billion-dollar exits and raises across the Israeli consumer sectors, including eToro, Resident, Oddity, and SuperPlay, as evidence of the growing standing of B2C in Startup Nation’s tech ecosystem.
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Israel, he says, is well positioned to build consumer companies because Israelis are “data first and brand second,” supported by expertise in fields like performance marketing, ad tech, and gaming. This, he continues, has created the right environment for the “full stack entrepreneur” who is “way more attuned to what's happening in the world than 20 years ago.”
You can watch the entire exchange in the video above.
