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"If an engineer in Ireland costs 20% less, it is clearly part of the consideration when deciding where to expand"
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"If there is no significant change, we will see a 25%-30% reduction in high-tech's workforce"
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Iron Dome and Iron Beam maker Rafael unveils new weapon against the drone threat
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Echo: “Employees have become very good at identifying performative culture”
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Unicorn Artlist to cut 200 jobs, 40% of workforce, despite surpassing $300 million ARR
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B2C

8 stories about B2C
אלעד פרידמן קרן ויולה

Viola Credit launches $300 million fund to finance customer acquisition for B2C startups

10.02.26|Meir Orbach
New vehicle treats marketing spend as a growth asset, offering non-dilutive credit based on unit economics.
CTech Roadshow conference - Oren Charnoff

“The market is finally ready for a B2C fund,” says Sticker Ventures Partner Oren Charnoff

30.11.25|Amy Shapiro
Charnoff speaks to CTech about why consumer-tech startups are having a heyday and how the firm plans to build on that momentum.
Lanor ShopperAI

Forget B2C. The future is B2A

28.07.25|Lanor Daniel
"The future of commerce will be shaped by those who understand that AI agents are not merely here to help. They are here to detect, decide, and deliver independently and frictionlessly," writes Lanor Daniel, Founder and CEO of ShopperAI.
עדי סופר תאני

Facebook Israel report: Israeli tech is finally ready to face U.S. consumers

25.04.21|Meir Orbach
After long being considered to be more interested in B2B and B2E models, more and more Israeli companies are turning their attention to selling directly to consumers
רוברט כהן בנסון אוק

There's a new wave of Israeli startups out there: meet the pioneers in B2C, B2SMB, and Passionware

29.03.21|Robert Cohen
At Benson Oak Ventures, we have a core investment thesis around the concept of the ownership / passion economy. We dub “passionware” as the new category of software tools and platforms enabling anyone to be an entrepreneur, run a business to earn a living and, at the same time, fulfill one’s passions
לירן שפיטלניק מנכ"ל קסמבה Liran Shpitalnik Kasamba GM

“Everyone’s an expert in something,” Kasamba is taking the gig economy to the next level

29.10.20|Allon Sinai
The company's new platform HeyExpert soft-launched six months ago and CEO Shpitalnik believes it won't be long before it has many millions of users
רוברט כהן Benson Oak

Benson Oak Sets Up Dedicated Investment Fund for Israeli Market

08.07.18|Hagar Ravet
The European banking firm will focus on blockchain and consumer-facing companies
צים ספינה

In Turbulent Waters, Big Shipping Companies Turn Fast

24.04.18|Eytan Buchman
Global freight forwarders make a sharp turn in the adoption of online services. Domain-relevant startups can speed up the process