Alta raises $25 million Series A: “We’re doing for marketing and sales what AWS did for cloud infrastructure”
The AI agent platform founded by monday.com alumni has reached $15 million in new revenue run rate after 800% revenue growth. CEO Stav Levi-Neumark tells Calcalist the company is moving beyond SaaS toward a services model that manages the entire sales lifecycle and enables one account manager to oversee 80 customers instead of 20.
Israeli startup Alta, which develops an AI agent platform for marketing, sales, and business development teams, has raised $25 million in Series A funding. The round was led by IN Venture, the investment arm of Japanese conglomerate Sumitomo Corporation, with participation from Mindset Ventures, Skywell Capital, Leumitech77, and existing investors including Entrée Capital, Target Global, and Verissimo Ventures, alongside angel investors and scout funds.
The new funding follows a $7 million Seed round, bringing Alta’s total capital raised to $32 million.
Founded in 2023 by Stav Levi-Neumark (CEO), Tom Hoffen, both former employees of monday.com, and serial entrepreneur Mor Shabtai, Alta has experienced rapid growth since launching commercially. In less than a year, the company has increased revenue by 800% and reached $15 million in new revenue run rate. The company expects new revenue run rate of approximately $30 million by the end of 2026.
Alta is targeting one of the biggest challenges facing modern sales organizations: the fragmentation of the software ecosystem. Companies today rely on dozens of disconnected tools, including CRM systems, data warehouses, and automation platforms, which collect information but often fail to act on it in a coordinated manner.
Attempts by major players such as Salesforce and HubSpot to add AI capabilities on top of existing systems have often resulted in generic automated interactions that can reduce the quality of leads rather than improve it.
Alta was built from the ground up as a coordinated network of AI agents connected to a central “company brain.” The system integrates data from more than 50 sources and hundreds of buying signals, allowing it to understand a company’s market activity and identify potential customers.
The platform can locate relevant leads, conduct account research, reach prospects through multiple channels, and schedule meetings. Beyond generating initial opportunities, Alta’s AI agents accompany the entire sales process, helping qualify inbound leads, conduct AI-powered calls, manage customer relationships, and identify upselling opportunities.
The platform operates on top of existing infrastructure and integrates with more than 60 go-to-market and data tools, including Attio, Clay, Google, IBM, Salesforce, and HubSpot.
“We are doing for marketing and sales what AWS did for cloud infrastructure,” Levi-Neumark told Calcalist. “Before the cloud era, every company that built software had to establish and maintain its own servers. We believe the same transformation is now happening in marketing and sales. Instead of dozens of partially connected tools, we are building a single system that learns, operates, and helps companies increase revenue.”
Levi-Neumark said Alta’s business model differs from traditional software-as-a-service companies.
“We are no longer just a SaaS product. We see ourselves as a product-based services company whose technology allows us to deliver services,” she said. “The opportunity is much larger because companies currently spend significantly more on service budgets than on software.”
Alta currently works with more than 300 customers, including Snowflake, Deel, Atlassian, Atoms, and Sabio Group, and is adding approximately $1.5 million in new business each month.
“Customers ultimately measure us by one thing: business results,” Levi-Neumark said. “Our system is designed around that goal.”
One of Alta’s most notable characteristics is its operational efficiency. The company has grown its customer base and revenue significantly faster than its workforce. Alta currently employs 55 people, split evenly between Israel and the United States, and plans to increase its workforce to only 80 employees by the end of 2026 while targeting $30 million in revenue.
The company says this efficiency comes from changing the relationship between humans and AI. Each customer is assigned a human account manager, but those managers are supported by internal AI agents that help them handle more accounts.
According to Alta, a traditional account manager can typically oversee around 20 customers, while at Alta each account manager can manage approximately 80 accounts.
“The goal of our people is to help companies overcome their fears around AI,” Levi-Neumark said. “There is a psychological element involved, getting people to trust AI and actually use it. Our account managers help organizations understand which tasks can be delegated to AI and how employees can focus on higher-value work.”
Eitan Naor, managing partner at IN Venture, said following the investment: “The market has spent the past three years adding tools to sales teams. Alta went in the opposite direction and built the intelligence layer that was missing from this entire ecosystem. Alta is not competing in an existing category, it is defining a new one.”
Naor added that Sumitomo Corporation’s global network would help Alta expand into additional markets, including Japan and Southeast Asia.
Avi Eyal, managing partner at Entrée Capital, which invested in Alta from its early stages, said: “Having worked closely with Stav at monday.com, I saw her rare ability to transform complex data into explosive growth. Alta’s team is redefining the architecture of marketing and sales from the ground up.”
