Gaming unicorn Moon Active cuts 5% of workforce as it reshapes operations
Layoffs affect roughly 110 employees of the Coin Master developer.
Gaming unicorn Moon Active is laying off 110 employees, representing about 5% of its global workforce of 2,200. The company employs roughly 1,400 people in Israel, where it maintains its main operations.
The layoffs are part of an organizational restructuring in two business units, announced as part of the company’s strategy for the coming years. Of the 110 employees affected globally, approximately 30 are based in Israel.
Moon Active also operates a large development center in Kyiv and has offices in Romania, Belarus, and Lithuania.
Since its founding in 2011, Moon Active has raised only $10 million in equity funding, with all subsequent funding rounds directed toward secondary sales of shares by employees and investors. The $300 million secondary round in November 2021 was led by Insight Partners, which invested $125 million in Moon Active at the beginning of 2020 at a valuation of $1.25 billion. Moon Active’s investors also include Andalusian Private Capital, Gigi Levy-Weiss, Guy Gamzu and David Alliance.
Moon Active's flagship game is Coin Master, which in 2024 surpassed the $6 billion mark in income, according to a report by Sensor Tower Store Intelligence. Coin Master was released in 2016 and the title has raked in around $1.2 billion annually since 2020.
Coin Master is a mobile game in which players spin a slot machine to collect coins, allowing them to construct and upgrade their villages. Additionally, players can raid other players' villages to steal resources and progress further in the game.
Alongside the restructuring, the company expects continued revenue growth in 2026. In a statement, Moon Active said: “The company is in a growth momentum and continues to present strong business results, including record revenue in 2025. As part of the company’s strategy for 2026, the various departments examined the structure of the operation and internal processes, and a decision was made in two units on a targeted streamlining process. As part of this, the employment of 80 employees worldwide and approximately 30 employees in the company’s offices in Israel will end.”
