McAfee acquires MineOS app for tens of millions as demand for consumer privacy tools accelerates
The consumer privacy tool will be folded into McAfee’s protection platform as MineOS shifts fully to its AI-driven enterprise offering.
Israeli startup MineOS is selling its consumer privacy app to security giant McAfee. The companies did not disclose the sale price, but Calcalist has learned that the figure is in the tens of millions of dollars.
Following the acquisition, the app developed by MineOS will be integrated into McAfee’s consumer protection platform. The deal marks McAfee’s first purchase of Israeli technology in more than a decade and comes roughly four years after the company closed its local operations in Israel.
“The technology we developed will continue to operate as part of McAfee and serve users around the world, and we will now focus all our resources on accelerating growth in the enterprise market,” said MineOS CEO Kobi Nissan.
The app, launched in early 2020, enabled millions of users worldwide to discover where their personal information was stored, understand who held it, and request its deletion with just a few clicks.
The company’s enterprise platform, launched in 2021 and already used by clients including Wiz, HelloFresh, Miro, SharkNinja, Selfridges, and Ford, relies on a network of autonomous AI agents to perform continuous data mapping, automate data-subject requests, manage supplier risk, and provide AI oversight, all through a unified interface.
MineOS was founded in Israel in 2019 by Gal Ringel, Gal Golan, and Kobi Nissan. In 2023, the company raised $30 million in a Series B round led by Battery Ventures, with participation from PayPal, Nationwide, and Google’s AI Fund. It operates from Tel Aviv and Boston and employs 50 people.
