HR in the AI era
With AI in hiring, “it’s become harder to distinguish genuine depth,” says MineOS HR
MineOS is realising the full benefits of AI to reshape internal communication and scale smartly. But the technology also introduces new hiring challenges, like cutting through the noise to identify top talent.
“The AI revolution has fundamentally reshaped the way we communicate,” said Dikla Yuval, Global VP People at MineOS. “Writing has evolved into a strategic skill across roles… as clear, authentic communication becomes more essential than ever.”
CTech’s "HR in the AI Era" series explores how the AI revolution is impacting the workforce across Israeli high-tech companies. In this series, we uncover the effects (both personal and professional) that this technology shift has had on Startup Nation.
“AI has added speed and precision to many of our HR decisions,” she continued. “At the same time, we’re seeing some new challenges, especially in hiring… Candidate resumes often feel increasingly similar, making it difficult to differentiate between skill levels and depth of experience.”
You can read the entire interview below.
Company name: MineOS
Your name and title: Dikla Yuval, Global VP People
Names of founders and upper management: Gal Ringel (Co-Founder & CSO), Kobi Nissan (Co-Founder & CEO), and Gal Golan (Co-Founder & CTO)
Year of founding: 2019
Investment stage: Series B
Total investment to date: $42.5 million
Field of activity: Privacy and Security
Number of employees: 41
Office location: Tel Aviv, Israel
Number of open positions: 4
On a scale of 1-10, how much does the AI revolution disrupt your company operation in general, and the HR department specifically?
10
The AI revolution has fundamentally reshaped the way we communicate, both within the company and with the world. Tools like generative AI help us sharpen our messaging, speed up content creation, and stay aligned with our tone, values, and voice. Writing has evolved into a strategic skill across roles, not just in marketing, but in leadership, HR, and product as clear, authentic communication becomes more essential than ever.
At the same time, we’re seeing some new challenges, especially in hiring. Candidate resumes often feel increasingly similar, making it difficult to differentiate between skill levels and depth of experience. We’ve also encountered cases where deliverables presented during the recruitment process were entirely AI-generated, with little original thinking behind them. That’s made it harder to assess authenticity and actual capabilities.
What interesting AI tools do you and your staff use in employee management/recruitment?
Most of our platforms already have AI built in and we use them daily. From personalized candidate communications and internal comms optimizations, to job benchmarking, survey analysis, and performance review insights, AI has added speed and precision to many of our HR decisions. These tools allow us to operate with more accuracy, transparency, and a data-informed mindset without compromising our human touch.
In which roles or tasks within your company has AI already begun to replace human labor (if at all)?
We haven’t replaced anyone, but we’re starting to identify areas where AI can reduce the need for additional hiring. Sourcing is a good example. With the right AI-based tools, one person can do the work of several, allowing us to stay lean while increasing impact. The goal is not to reduce headcount, but to scale smarter.
What are the two major challenges you are coping with these days?
Our first major challenge is hiring top-tier development talent in a noisy, highly competitive environment. With so many polished profiles and AI-generated portfolios, it’s become harder to distinguish genuine depth from surface-level presentation. We’re refining how we evaluate creativity, problem-solving, and a sense of ownership, not just technical credentials.
Our second challenge is scaling mindfully. As we grow, launching new modules, serving more customers, and evolving our internal structure, we’re working hard to preserve cultural alignment. It’s not just about hiring. It’s about keeping communication open, avoiding burnout, and making sure people stay connected to the mission, even across functions and time zones.
Have you experienced workforce-related challenges due to the war, and are you still feeling the impact of the security situation on your human resources?
Like many companies in Israel, we’ve had employees called up for reserve duty and navigated periods of uncertainty and stress. That said, we’ve managed to maintain operational continuity thanks to team resilience and strong internal support systems. The situation hasn’t required structural workforce changes, but its emotional and logistical impact is still felt. We continue to prioritize flexibility, empathy, and proactive communication to support our people through ongoing disruptions.
Have you made changes to your workforce following the increased use of AI tools, both in terms of headcount and internal shifts between departments?
We haven’t made any changes to our organizational structure or headcount as a direct result of adopting AI tools. At this stage, we view AI as a force multiplier, helping teams work smarter, not smaller. While AI influences how we work, we still prioritize human expertise and collaboration as core to our company’s DNA.
How does the global market uncertainty affect your workforce, in terms of employee numbers or departmental reallocations? Are you scaling your workforce up or down in different regions around the world?
Despite broader market uncertainty, we haven’t made changes to our workforce distribution or internal structure. We remain focused on our roadmap and customer commitments, while keeping a close watch on macroeconomic trends to ensure we stay agile if conditions shift. So far, our strategy has been to prioritize long-term stability over reactive moves.
Do you estimate that in 2025–2026 you will increase or decrease the number of personnel? Explain why.
We expect to increase our headcount. The company is on a clear growth trajectory, and team expansion aligns with our strategic roadmap, product development pace, and growing customer pipeline. We’re approaching this growth intentionally with a focus on long-term impact, team alignment, and sustainability.
