AppointmentHumanz appoints Liran Liberman as CEO
Appointment
Humanz appoints Liran Liberman as CEO
The news also comes amid the appointment of outgoing CEO Liav Refael Chen as president and the addition of Roee Zelcer and Yoav Sher to scale its US operations
AI-based influencer marketing platform Humanz has announced that it has appointed Liran Liberman as CEO. Before taking on the role, Liberman served as the company's CRO over the past year, which saw the company's revenue growth and the establishment of Humanz’s U.S. operations.
The news comes at the same time that the company announced outgoing CEO Liav Refael Chen’s relocation to the United States in the new role as president, as well as the addition of Roee Zelcer and Yoav Sher who are joining Humanz to scale its operations in America.
“Seeing the investors, the founders, the employees, and especially Liav, who led this change, believe in my leadership abilities to take Humanz to its next stage was really inspiring for me,” said Liberman. “I’m positive that Liav's relocation to the USA, alongside Zelcer and Yoav is going to give a boost to our operations there.”
Zelcer and Scher join Humanz from TikTok and Google respectively. Zelcer joins Humanz after three years as Head of Sales at TikTok and nine years at Google. In recent years, Zelcer established TikTok Israel’s customer base via major advertisers in Israel’s export industry and propelled the growth of two business divisions with over 60 employees under his management. Scher joined the company after 10 years with Google, where he was one of the founders of Google’s startup division. He will manage and grow all the company’s export business activities to engage Israeli companies that operate globally.
Finally, Tzachi Cohen is also joining Humanz as VP of Creators Partnership. Tzachi came to the company after seven years with Google, where he was the Marketing Manager for YouTube in European and Middle Eastern markets. One of the first announcements will be launching a strategic partnership with Chief Creator Strategist Valeria Lipovetsky, a fashion influencer with over 6 million followers across all platforms.
"I am very excited and proud of this pivotal change," says Chen. "Liberman is the right person to navigate the company towards meeting its next milestones and to bring our vision to life.”
Humanz was founded in 2017 by Chen and Roy Naaman, Eliran Moyal, Kobi Dalal, and Shmuel Goldfarb. The company developed an AI platform that transforms the way content creators collaborate with global clients to jointly launch influencer campaigns focused on results and revenue growth. Today, Humanz employs approximately 110 people, with Tel Aviv as the base for its R&D center. It works with over 250,000 influencers and content creators worldwide and collaborates with some of the world’s largest companies.
