
WSC cuts 10% of workforce as AI sports startup restructures
The sports-content automation company will lay off about 70 employees, most of them in Israel, as it adjusts to changing global market conditions.
Sports-tech company WSC Sports will lay off approximately 70 employees, mostly in Israel. The company began conducting employee hearings on Tuesday, with an estimated 10% of its workforce expected to be affected.
Founded in 2011, WSC Sports is headquartered in Israel and operates additional offices in New York, London, Sydney, Asia, and other locations. The company develops AI-based technology that automates the creation of sports content, enabling organizations such as the NBA, ESPN, YouTube TV, La Liga, and more than 650 other sports organizations to connect with fans through personalized content experiences.
WSC Sports’ platform automates the creation, management, distribution, and monetization of sports content, allowing rights holders to expand their reach, grow their fan bases, and create new revenue opportunities across multiple platforms.
Since its founding, the company has raised approximately $150 million and employs about 680 people across its offices in Ramat Gan, New York, London, Sydney, Thailand, China, and Japan. Approximately 550 employees are based at the company’s Israeli headquarters.
The layoffs are part of a broader streamlining effort in response to changes in the global macroeconomic environment. The company said the cuts are cross-functional and do not target a specific department, role, or product area.
"This is a complex and painful decision, but one that is necessary to enable the company to continue growing and investing in the strategic areas into which it is expanding," the company said. "WSC Sports values and appreciates the contribution of the employees who have accompanied it along the way and is committed to supporting them in their next steps through a comprehensive support package, personal guidance, and favorable conditions."














