"Choose your service providers, choose your consultants"
Following the company's recent NASDAQ dual listing, TurboGen CFO Neta Zruya Hashai shares her top advice for entrepreneurs scaling overseas.
Neta Zruya Hashai, CFO, TurboGen
(Video: Streame )
For startup founders eyeing the global market Neta Zruya Hashai advises: "Don't think that you know everything because we don't know." Zruya Hashai is the CFO of TurboGen, and recently guided the green energy company through its dual listing on the NASDAQ. Speaking to CTech's Amy Shapiro at Sullivan's Annual Client event in Tel Aviv – a sponsor of Calcalist and Showcase IL's recent ScaleUp House initiative – Zruya Hashai shared her advice for Israeli entrepreneurs looking to make the next leap.
"Choose your service providers, choose your consultants," she stressed, adding that founders must "keep having good consultants near you." When it comes to building a presence in target regions like the US and Europe, Zruya Hashai urged founders to look beyond their local Israeli connections and tap into networks directly embedded in those markets. "Consult, plan, make sure that you have a direction and [a well-] ordered plan and not just shoot to the air," she stated.
You can watch the full conversation in the video above.
