"Israel is a startup nation. The US is scale-up nation.”
Sauce Founder and CEO Li-ran Navon explains why he’s looking to the US to scale his food delivery startup that aims to save the restaurant industry billions.
Li-ran Navon, Founder & CEO, Sauce.
(Video: Streame )
When it comes to food delivery services, "the market is saturated, but the market is not in equilibrium," explains Li-ran Navon, Founder and CEO of Sauce. Sauce, a startup that makes delivery more profitable for local restaurants, was selected to be part of Calcalist and Showcase IL’s recent ScaleUp Initiative.
Speaking to CTech's Amy Shapiro at Sullivan's Annual Client event in Tel Aviv – a sponsor of the ScaleUp Initiative – Navon described the abundance of delivery platforms as "a blessing." He continued: "The market is saturated because it's saturated with the problem, not with a solution."
Looking ahead, as Sauce begins targeting the US market with an ultimate goal of returning $10 billion to the restaurant industry, the company is heavily focused on distribution and building a strong go-to-market team. Navon states: "Israel is a startup nation. The US scale-up nation."
You can watch the full conversation in the video above.
