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19:16
"We're building the organization of the future, where AI agents will talk to one another."
19:08
"AI has caused an insane inflation in the number of games; it’s becoming harder to capture a player's attention."
19:03
"The real challenge is not simply developing a good game, but getting users to choose it"
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"AI won't make the gaming industry any easier"
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Anat Horvitz
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"AI has caused an insane inflation in the number of games; it’s becoming harder to capture a player's attention."
11.11.26
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Hagai Gilboa
Anat Horvitz, a Director at Google Israel, described the upheaval in the sector during the Gaming Conference hosted by Calcalist, Google, and Playtika: "In the past, the bottleneck was development. Today, the battle is for attention." Eitan Reisel, Managing Partner at the fund vgames, noted: "Five-person teams are building games that generate hundreds of millions."