24/7
Buzz
Startups
VC
AI
Innovation
Opinions
Events
Promising Startups 2024
BiblioTech
Boarding Pass
Corporate
Appointments
CTalk
Tech Gateways
2025 VC survey
@Finance
Ctech Testimonials
Shopping
Projects
Spotlight
About
Newsletter
Contact us
Facebook
Twitter
ACCESSIBILITY
by
Homepage
Cognitive Biases
Tags search
HOME
24/7
buzz
STARTUPS
VC
AI
Innovation
OPINIONS
EVENTS
SHOPPING
ABOUT
teram of use
Privacy Policy
NEWSLETTER
SEARCH
CONTACT US
ACCESSIBILITY
24/7
Headlines
20:45
Palo Alto CEO seeks to reassure CyberArk staff ahead of $25 billion deal
19:11
Nvidia nears decision on Israel mega-campus after state approval
18:25
UAE reportedly behind Elbit’s record $2.3 billion defense deal
16:00
Cloud security platform Echo raises $35M Series A, bringing funding to $50M in 10 months
More stories
Buzz
Most popular
Daily
Weekly
1
“Younger people are getting cancer more and more. We have to make kinder medicines.”
2
Palo Alto Networks CEO: “We’re happy Wiz is now part of Google, it gives us more room to operate”
3
The $2.3 billion mystery arms deal Israel won’t explain
4
“The acquisition of Armis marks a clear entry by ServiceNow into cybersecurity”
5
Shipping giant MSC submits bid for ZIM, challenging Hapag-Lloyd in takeover race
More news
Cognitive Biases
1 stories about Cognitive Biases
Peak-End Rule: Why You Make Terrible Life Choices
04.05.18
|
Nir Eyal
The peak-end rule says we don’t remember experiences accurately. Rather, we tend to recall the highlights and how things end