Gaming conference 2026

4 stories about Gaming conference 2026
קרן רן, גוגל ישראל

"The real challenge is not simply developing a good game, but getting users to choose it"

11.11.26|Meir Orbach
Keren Ran, Head of Apps and Gaming at Google Israel, was speaking at the Gaming Conference hosted by Calcalist, Google, and Playtika. According to her, "Only 6.5% of users' playing time is spent on games released this year, while more than 93% goes to established, familiar titles."