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Itai Epstein

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כנס מיקרוסופט 30.06.26 – איתי אפשטיין וידאו

"With AI, you can create personalized sports content everyone can watch"

01.07.26|Maya Nahum Shahal

Itai Epstein, VP New Ventures at WSC Sports, said at the Microsoft AI Tour Tel Aviv 2026 that the company automatically creates World Cup content for Kan 11 and broadcasters around the world. On the collaboration with the NBA: "A program that used to take a year to produce, can now be produced in a few weeks or months."