Goldman Sachs Backs Sports Media Company Minute Media

Minute Media has several sports news outlets featuring curated user-generated content

Tofi Stoler 16:0315.05.18
Goldman Sachs participated in a $17 million funding round for London-headquartered sports media company Minute Media, the company announced Tuesday. The latest round brought Minute Media’s total funding raised to $77 million.


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Minute Media is the publisher behind several sports news outlets: 90min, which is dedicated to soccer, DBLTAP which focuses on esports, and 12up, dedicated to major US sports leagues. The outlets feature curated user-generated content. According to company data, their content is viewed by over 80 million unique users a month. The company lists Sports Illustrated, USA Today and MSN as partners.
Asaf Peled, co-founder and CEO of Minute Media. Photo: PR Asaf Peled, co-founder and CEO of Minute Media. Photo: PR


Originally founded in Israel in 2011, the company employs 180 people in offices in Tel Aviv, Tokyo, Sao Paulo, Asia, and the U.S.


Minute Media’s outlets are at the intersection between media platforms, publishers, and communities, Asaf Peled, co-founder and CEO of Minute Media said in a statement. “The new funding enables us to leverage this differentiated approach to efficiently scale into new markets and content verticals,” he added.


Phoenix-based venture capital firm Vintage Partners, Tel Aviv-based Reimagine Ventures, and existing investors Boston-headquartered Battery Ventures LP, London-based Dawn Capital LLP and Israel-based Qumra Capital, also participated in the round.
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