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Playtika’s Caesars Slots GM: AI is gaming’s “most challenging but interesting” frontier
Speaking to CTech at Calcalist’s Gaming Conference 2025, Omri Shvartz says studios must evolve without alienating their core users, and AI may be the key to getting it right.
Omri Shvartz
(Photo: Orel Cohen)
“There is a lot of competition in the industry,” says Omri Shvartz. Speaking to CTech at Calcalist’s Gaming Conference 2025, the GM of Caesars Slots at Playtika describes his move into gaming as somewhat accidental, joining the company after several years running a small coffee-shop chain. “I started as a monetization manager, became a team leader… then director, and then basically the GM,” he said.
For Shvartz, much of the work in the sector today sits in producing enough content to keep players engaged. He also describes the delicate balance of updating a long-running title, explaining the task of personalising an older game to keep it current without “moving the cheese,” too much in ways that might alienate users.
Ultimately, when it comes to how the gaming sector will change with advances like the AI revolution, Shvartz tells CTech: “This is the future and the opportunities are crazy.”
“You can put more content [out] for them. You can create better stuff, and faster. So this is, I think, the most challenging but yet interesting part of AI. This is the future. We need to understand that it will come. And we need to be part of it.”
You can watch the entire exchange in the video above.
