Medida raises $4M Seed to turn smartphone scans into millimeter-accurate renovation measurements
After deploying across 35 U.S. states, the year-old company is already generating $3M ARR and targeting profitability by early 2026.
It’s not only cybersecurity companies that are keeping secrets and developing solutions for the AI era. Israeli startup Medida is emerging from stealth with a computer vision and artificial intelligence system that enables highly accurate measurements using nothing more than a smartphone scan, eliminating the need to send a surveyor on-site.
The system is designed primarily for the construction and renovation sector and has already been operating in the U.S. market for nine months. During this period, it has been deployed across 35 states and is generating revenue at an annual rate of $3 million. According to Medida’s executives, the company is even expected to reach profitability as early as the first quarter of 2026, an unusual milestone for such a young startup.
Medida was founded in July 2024 and raised $4 million in a Seed round led by Angular Ventures, with participation from Eyal Bino’s 97212 fund, Firsthand, and several AI-focused entrepreneurs. The company was founded by Jonathan Gilat, a Talpiot graduate with a background in computer vision and cyber in Units 81 and 8200, and Benzi Ronen, a veteran entrepreneur now on his fourth startup. Of the company’s 12 employees, four are new immigrants who moved to Israel in recent years, including three who immigrated during the war. Medida operates from offices in Tel Aviv and New York.
The company is targeting the renovation-measurement market, a field that has remained virtually unchanged for centuries. It still relies on manual measurements, human error, and long waits for technicians to visit a customer’s home for even minor changes. Medida’s solution delivers millimeter-level accuracy and is currently used mainly for measuring doors and windows. The company is now expanding its technology to support precise measurements of kitchens, flooring, and bathrooms.
Measurement costs for an average U.S. door or window supplier can reach hundreds of thousands of dollars per year, adding roughly 25% to project timelines. Meanwhile, measurement errors cost suppliers an additional $500,000 annually. The broader renovation industry is estimated at $2.5 trillion per year.
“The issue of measurements in the renovation sector has hardly changed in 200 years,” said Medida co-founder Yonatan Gilat. “People still send someone with a tape measure and hope for the best. It’s slow, expensive, and produces a lot of errors. Renovation contractors and customers alike are looking for anything that will shorten renovation time, save costs, and prevent return visits. Once we show them they can get an accurate model from their phone in minutes and go straight to production, it becomes a whole different ballgame.”
