Monday.com alumni raise $15 million Series A for AI-powered HR platform Shapes
The Israeli startup’s PeopleOS helps HR teams turn employee feedback into actionable insights while automating payroll, time-off, and performance management.
Shapes (formerly DreamTeam) has raised $15 million in a Series A round led by Entrée Capital, with participation from NFX and F2, which also led the company’s Seed round. Shapes’ platform provides organizations with an operating system for their HR departments, automating complex processes from onboarding to performance management and compensation, while enabling organizations to quickly develop and deploy their own AI applications and agents on Shapes’ infrastructure.
Founded by Arnon Nir (CEO) and Shirley Baumer (CPO), both founding team members at monday.com, Shapes’ PeopleOS aims to replace fragmented stack of HR point solutions with an adaptive system that allows employees to request vacation from anywhere, clock in remotely, or instantly access company policies or HR answers through AI agents. HR teams can create time-off and performance policies, run smart review cycles that turn feedback into insights, or automatically calculate payroll hours.
Shapes already serves hundreds of customers across 14 industries and 79 countries. Customers include Quantum Machines, NextSilicon, Healthee, Arena Entertainment, and Imagen.
In an interview with Calcalist, Arnon Nir, Shapes’ CEO, said, “We founded the company in 2022 and raised $4.5 million in our first phase for a product that helped companies recruit employees. The product worked well until the crisis hit, and we realized we needed to pivot, which we did at the end of 2022. I founded the company with Assaf Ben David, who left after the pivot. We then decided to shift from developing an add-on product to a broad platform product, similar to what we built at monday.com. At that time, we remained very lean with only six employees and built the new product from scratch, starting in 2023. We launched it in 2024 and expanded our Seed round that July, bringing total Seed funding for both rounds to $9 million.”
Nir continued: “We have now raised $15 million for the new product we launched in 2024. We started sales with a few hundred thousand dollars, and we’ve already grown sixfold to a few million dollars. We plan to double our workforce from 21 employees to around 45 by the end of 2026. We will be scaling our AI capabilities, and while we face strong competition from companies like Hibob and Workday, our system is AI at its core, and we are entering the market at the right time.”
