Boarding PassAdmonis’ efforts to automate e-commerce activity
Admonis’ efforts to automate e-commerce activity
The company has raised $1.6 million to help companies manage and automate their e-commerce activity in one place and update information in their systems in real-time
“The idea to develop a platform for managing sales in several trading arenas arose as a result of consulting I gave to several companies and I realized the amount of manual work that is performed and the problems of the inaccuracy in the information and the lengthening of delivery times to consumers,” said Nil Admoni, Admonis founder and CEO. “The system allows sellers to offer a much larger amount of products, which encourages greater competition. Also, the system makes it possible to increase customer satisfaction through a large supply, transparency, and a significant shortening of delivery times.”
Admonis helps companies manage and automate their e-commerce activity in one place and update information in their systems in real-time. It was founded in 2019 but earlier this year received $1.6 million in funding to expand to the international market and increase the sales team in Israel.
Among its customers and partners are manufacturers, importers, and marketplaces including Soltam, Keter Plastic, Dr. Gav, Food Appeal, Dyson, Ofer Malls, Shomrat Hazorea, SuperPharm, GROO, HitechZone, Ohev Zion, +Azrieli.Com, Walla Shops, Sirius, Brand Direct, 1000P, and more.
You can learn more about Admonis via the interview below.
Company Name: Admonis
The platform developed by Admonis enables importers and manufacturers to make all the commercial and marketing information of their product catalog and inventory levels accessible to the marketplaces, automatically and adapted to each Marketplace, without any manual intervention. In addition, it enables its customers to receive online orders from various Marketplaces, all in full connection to their internal organizational systems, including ERP systems, warehouse management systems (WMS), product information management systems (PIM), Points of Sales, and e-commerce sites such as Hashavshevet, SAP, Shopify, Magento, Verifon, Rivhit, and more, in addition to an online connection to shipping companies including Cheetah, Israel Post, and HFD, to carry out the supply to the end consumer.
Adamonis was founded by Nil Admoni who serves as the company's CEO.
Year of Founding: 2019
Last Investment Round: $1.6 million
Last Investment Stage: Seed
Date of Last Investment: January 2023
Total investment to date: $1.6 million
Investors: Shlomit Pinkas Elkayam and Ilan Elkayam, the entrepreneurs of Edea, which was acquired by Priority Software.
Current number of employees: 10
Open positions: Sales manager, customer relations manager, programmers, customer experience manager, and UX UI experts.
How was the idea born?
The idea to develop a platform for managing sales in several trading arenas arose as a result of consulting I gave to several companies and I realized the amount of manual work that is performed and the problems of the inaccuracy in the information and the lengthening of delivery times to consumers.
What is the need for the product?
The need for the product is expressed in the ability to make available correct and up-to-date information to dozens of marketplaces automatically and with one touch. Centralized handling of supplies to consumers and management of all accounting between the sellers and the marketplaces.
How is it changing the market?
The system allows sellers to offer a much larger amount of products, which encourages greater competition. Also, the system makes it possible to increase customer satisfaction through a large supply, transparency, and a significant shortening of delivery times. Customer satisfaction actually increases the purchase in the marketplaces.
How big is the market for the product and who are its main customers?
It is among 30,000 businesses in Israel and as soon as E-Commerce brings in more importers and manufacturers, it can reach up to 100,000 businesses in Israel.
Some customers already include Soltam, Keter Plastic, Dr. Gav, Food Appeal, Dyson, Ofer Malls, Shomrat Hazorea, GROO, HitechZone, Ohev Zion, +Azrieli.Com, Sirius, and Brand Direct.
Does the product exist already? If not - at what stage is it and when is it expected to hit the market
The product in its local version exists and is in production and is being implemented by several customers. The version that should expose Israeli suppliers to the international market is in the development stage and will be offered to customers in another year.
Who are the main competitors in this sector and how big are they?
There are still no active competitors in Israel. The leading competitors in the world include ChannelAdvisor, Sellbrite, and Ecwid.
What is the added value that the founders bring to the company and the product?
Shlomit Pinkas Elkayam and Ilan Elkayam are the entrepreneurs behind Edea (today Priority Retail), which was sold to Priority Software. Edea is among the leading companies in Israel for a complete retail management system. Among the company's clients were Castro, Renuar, H&O, Mega Sport, Ace, Kravitz, and more. The investors have in-depth knowledge in the field of retail and software.
What will the money coming in from the round be used for?
The investment funds are intended to be used on the expansion to the international market and to increase the sales team in Israel to handle the dozens of leads that come to the company every month.
In the "Startup Boarding Pass" section, CTech will cover the (relatively) small investments made in companies during the early stages of their existence - and the entrepreneurs and startups who have not yet had the opportunity to reveal their stories to the world. Please use the linked form and fill it out according to the guidelines. This form is intended for startups raising between $500,000 and $3 million from venture capital funds, angels, or official grants from Israeli and foreign institutions. If relevant, someone at CTech will be in touch for follow-up questions.