Humanz raises $15 million and buys two platforms as creator economy consolidates
The AI-driven company expands its footprint with the acquisitions of Ubiquitous and Bambassadors amid rising M&A across influencer marketing.
Humanz, an AI-driven platform for the creator economy, has raised $15 million in new funding while simultaneously acquiring two companies, Ubiquitous and Bambassadors.
The round brings Humanz’s total funding to $32 million and comes as the creator economy, now estimated at $250 billion, enters what industry executives describe as a decisive phase of mergers and acquisitions.
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First post-acquisition gathering of Ubiquitous and Humanz at the NYC offices.
(Ohad Kab)
Founded in 2017, Humanz has expanded across Europe, Latin America, South Africa, the Middle East, and the United States, which has emerged as its primary growth market. The company positions itself not as a talent agency or a single-use marketing tool, but as an operating system for the entire creator economy lifecycle.
Humanz’s platform consolidates functions that are often spread across multiple vendors: creator discovery and vetting, campaign management, content workflows, contracts and payments, and real-time performance analytics. The system also measures attributable sales and return on investment, an area of increasing scrutiny as influencer marketing budgets scale.
“The creator economy isn’t broken. It’s just been built on the wrong foundation,” said Liran Liberman, Humanz’s CEO, announcing the funding and acquisitions. He said the additions of Ubiquitous and Bambassadors would allow the company to strengthen its U.S. presence while expanding its AI capabilities globally, as Humanz prepares for additional acquisitions planned for early 2026.
The two acquisitions address different but complementary parts of the market. Ubiquitous brings a large U.S.-based creator network, enterprise brand relationships, and operational experience with large influencer budgets. Bambassadors, by contrast, focuses on performance-driven creator marketing, with technology designed to test, optimize, and scale user-generated content across paid social channels.
Humanz says it has grown revenue 250% year over year, now supporting more than one million creators and facilitating millions of collaborations that have generated hundreds of millions of dollars in attributable sales. Its client roster includes global brands and agencies such as Google, GroupM, L’Oréal, McDonald’s, Nestlé, Omnicom, P&G, Unilever, and Zara.
