APRIL Cosmetics Expands with New Branch Opening in Dimona
Leading cosmetics and fragrance retailer APRIL continues its expansion, bringing luxury shopping and international brands to Dimona and the southern region for the first time.
branch in Dimona as part of a strategic initiative to expand into peripheral areas and make its unique beauty experience accessible to customers nationwide. The new store is located in the "Mol Dimona" shopping and entertainment complex, spanning tens of thousands of square meters, with the APRIL branch occupying approximately 100 square meters designed in the chain's signature luxurious style, representing an investment of approximately 1 million shekels.
The new Dimona location offers personalized, high-quality shopping experiences featuring an extensive range of makeup, skincare, and fragrance brands—including exclusive international niche brands available only at APRIL, alongside the company's private label products manufactured in France. Founded in 1994, the network now operates 45 locations nationwide and is committed to bringing world-leading brands beyond the Tel Aviv metropolitan area.
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Leading cosmetics and fragrance retailer APRIL continues its expansion
(Photo: April PR)
"Opening our Dimona branch represents an important and exciting milestone in our ongoing expansion efforts to reach consumers outside the central region," said Merav Eliahu, VP of Marketing and Commerce at APRIL. "We believe it's crucial to make our unique shopping experience and exclusive brands accessible to customers in the south. This is just the beginning of a trend we plan to strengthen in the coming months."
The new branch complements the company's existing physical and online retail infrastructure, which includes an advanced e-commerce platform offering exclusive online benefits and nationwide delivery.
