Be Incremental grows its ad optimization platform without taking outside funding
The bootstrapped B2B SaaS startup is one of 23 companies selected for ScaleUp House's inaugural cohort, the year-round program for growth-stage Israeli scale-ups with global ambitions.
Be Incremental is one of the companies selected for the inaugural ScaleUp House cohort, joining the year-round program as it enters its next stage of international growth. The company develops a bootstrapped B2B SaaS platform for branded search and dynamic ad management, with a focus on expanding its presence in global markets and building the foundations for its next phase of growth.
ID card
- Name: Be Incremental
- Industry: AdTech
- Current Stage: Bootstrapped
- Founder Name: Dor Shasho
- Year Founded: 2025
- Number of Employees: 9
Company Description
Be Incremental is a bootstrapped B2B SaaS platform optimizing branded search and dynamic ad management for enterprise marketers on Google and Microsoft Ads. Its Bid Optimizer and Single Bidding Activator monitor competitor activity in real time and adjust or pause branded-search bids automatically, while a brand-protection layer flags trademark-infringing ads. According to the company, customers cut branded search spend by roughly 50% on average, with lead-gen platform Lusha reporting a 70% reduction in brand budget while maintaining traffic volume.
