16 stories about AdTech
מנכ"ל ומייסד פאבפלאס גיל בר-טור

ClearPier acquires adtech startup PubPlus for $60 million

25.05.22|Meir Orbach
The Israeli company’s platform enables real-time analysis of content effectiveness and content optimization based on profitability and financial performance
מימין עופר יהודאי זיו אלול מייסדי אינראקטיב

Fyber's Journey: From the Israeli military to the front lines of global AdTech

03.05.21|Fyber in collaboration with LeumiTech USA
Coming to the US was a major step in Inneractive’s opportunity to scale. When it became Fyber - bigger and more globally diverse - the challenge became even greater
גיל שדה מייסד ומנכ"ל סיגנלס גרופ

Kenshoo closing on purchase of Signals Analytics in marketing sector merger

08.11.20|Hagar Ravet
The acquisition sees a merger of two veteran Israeli ad-tech players to offer a comprehensive data-extraction, analysis and placement solution for advertisers
נמוגו Namogoo אוהד גרינשפן חמי כץ

Ad-Blocking Startup Namogoo Raises $40 Million

31.10.19|Hagar Ravet
Namogoo offers websites and online businesses a service that blocks unauthorized ads and distracting content that may disrupt customer experience and engagement
מימין ירון גלאי ו דיוויד קוסטמן אאוטבריין

Content Distribution Company Outbrain Buys Ligatus

26.02.19|Hagar Ravet
German native advertising company Ligatus is a wholly owned subsidiary of German publisher Gruner + Jahr
תומר בר זאב מנכל איירון סורס

IronSource Launches In-Ad Data Platform

The In-Ad Data Platform analyzes and provides aggregated data concerning how users engage with the advertisements
Zachi Zach צחי זך

A GDPR Readiness Snapshot, Two Months Later

16.07.18|Zachi Zach
Two months later, it seems that many companies are still not prepared to handle the challenges and questions raised by GDPR legislation
מימין מייסדים אפי כהן ו רן שריג מנכל דאטורמה datorama סטארטאפים מבטיחים

Salesforce Buys Marketing Analytics Company Datorama for Over $800 Million

16.07.18|Meir Orbach
Salesforce will pay over $800 million in cash for Datorama, according to two people familiar with the matter
ועידת לונדון איזי וידרה antidote

A Spotlight on Israeli AdTech

29.06.18|Eze Vidra
AdTech has become a bit of a dirty word for venture capitalists, but Israel is still an advertising innovation hub, despite the challenges and limited funding
סייבר BSA

Ad Fraud Prevention Company Cheq Raises $5 Million

Cheq offers a cybersecurity platform that utilizes AI and natural language processing to analyze content and users and prevent unsafe brand placements and ad fraud
ירון גלאי אאוטבריין

Content Recommendation Company Outbrain Buys Online Ad Optimization Startup

05.06.18|Hagar Ravet
Israeli startup AdNgin offers tools designed to optimize the performance of online ads and sponsored content by creating a personalized user experience
אוריגמי לוג'יק עופר כהנא

Market Insight Company Origami Logic Raises $15 Million

30.01.18|Hagar Ravet
The company lists Kellogg's, Procter & Gamble, and AB InBev as clients
צביקה נטר מנכ"ל ומייסד שותף ב אינוביד

With Taykey Acquisition, Innovid Hopes to Improve Video Ad Targeting

30.11.17|Meir Orbach
Advertisers want more data about online viewer engagement, Innovid says
שלטי חוצות פרסום שלטים

Taptica Acquires Tremor Video's Demand-Side Business For $50 Million

09.08.17|Hagar Ravet
The acquisition will help Taptica increase its presence in the U.S. market, the company said
VBRAND ויברנד נילסן

Nielsen Buys Sport Marketing Startup vBrand

06.08.17|Meir Orbach
vBrand automatically detects advertisers' logos in sports broadcasts, weighing factors impacting exposure such as duration, size, and image clarity.
ירון גלאי מנכ"ל אאוטבריין

Outbrain Buys Slovenia-based Startup Zemanta

27.07.17|Hagar Ravet
Founded in Israel in 2006, Outbrain is one of the two biggest players today in the domain of content recommendations