Centrical raises $39 million after refocusing business for the AI era
Israeli software company narrowed its customer base, cut headcount and shifted toward managing both human employees and AI agents.
After several challenging years and a strategic refocusing of its business, veteran Israeli startup Centrical has completed a $39 million Series D funding round. The round was led by U.S.-based investment firms Leeds Illuminate and Kingfisher Investment, with participation from the company’s largest shareholder, Israeli venture capital firm JVP, as well as existing investors.
Including the new financing, which was completed at a valuation of several hundred million dollars, Centrical has now raised a total of approximately $100 million since its founding.
Centrical develops software that helps organizations manage, engage, train, and evaluate the performance of sales and customer service employees. The company has not raised capital since 2021 and has spent the past several years undergoing a significant transformation under founder and CEO Gal Rimon. During that period, Centrical narrowed its focus to large enterprise customers, reduced its workforce from a peak of 180 employees to about 100 today, and adapted its platform to the AI era, where organizations increasingly need to measure the performance of both human employees and AI agents.
According to Rimon, the new capital will primarily be used to accelerate product development and expand sales and marketing operations, particularly in the United States.
Today, Centrical focuses on large, labor-intensive organizations in sectors such as financial services, telecommunications, and hospitality. Its customer base includes companies such as Deutsche Telekom, Samsung, DHL, and IHG Hotels & Resorts.
“We stopped serving small and medium-sized businesses, doubled our average revenue per customer, and secured new contracts worth millions of dollars annually,” said Rimon.
“I founded Centrical after years in business intelligence watching the same broken loop: dashboards full of insights, but very little that actually moved the needle. The intelligence existed; it just didn’t act. We're building the operating system that closes that gap, guiding employees to the right action, enabling managers to coach what matters, and driving business outcomes autonomously. The investment accelerates our mission to combine agentic AI and human expertise to continuously improve how enterprises empower millions of employees, human and AI, worldwide.”
Erel Margalit, founder and chairman of JVP and chairman of Centrical, said the company is helping define a new category of enterprise software.
“Centrical is defining the Performance Intelligence category at a pivotal moment, as enterprises rethink how they drive execution across a human and AI workforce,” he said. “We invested early in the conviction that performance at any workplace would become a continuous, system-level capability, driven by real-time data, AI-powered guidance, and embedded development. Centrical is pioneering this model and is positioned to lead as the industry transforms how it serves customers worldwide.”
