ServiceNow acquires Israeli AI startup Sweep in deal estimated at hundreds of millions
The acquisition adds another Israeli company to ServiceNow’s rapidly expanding AI portfolio and comes less than two months after its purchase of ai.work. Sweep has raised $46 million in disclosed funding and builds AI agents that can work across enterprise platforms including ServiceNow, Salesforce and HubSpot.
ServiceNow has acquired Israeli startup Sweep in a deal estimated to be worth hundreds of millions of dollars, another major move by the enterprise software giant to expand its push into artificial intelligence and autonomous work. Neither company has officially announced the acquisition or disclosed its value.
The deal comes less than two months after ServiceNow acquired Israeli AI startup ai.work for tens of millions of dollars, and follows a much larger series of Israeli acquisitions that has included cybersecurity company Armis, analytics company Pyramid Analytics and AI observability startup Traceloop.
"Sweep’s technology and expertise strengthen our AI-native development capabilities and advance agentic deployment for CRM. The impact for customers is direct: faster time-to-value as they scale agentic systems," ServiceNow told CTech in a written statement.
The estimated size of the Sweep transaction is notable given that the company has raised $46 million in disclosed funding. Founded in 2021 by Ido Gaver and Eran Kirshenboim, Sweep develops what it calls an “agentic workspace” for go-to-market operations. Its $22.5 million Series B round, announced in May 2025, was led by Insight Partners with participation from Bessemer Venture Partners.
Sweep’s technology works across enterprise platforms including ServiceNow, Salesforce and HubSpot. Its software monitors metadata across these systems, identifies misalignments and bottlenecks, generates documentation and provides contextual assistance to users.
The company has also been developing an “agentic layer” designed to recommend or implement changes rather than simply flag problems. The broader goal is to make the systems used by go-to-market teams more adaptive, allowing AI to act on information inside enterprise software rather than merely analyze it.
Sweep’s customers have included Brex, LG Electronics, Mass General Brigham, NBC Sports, Exiger and Wix.
Gaver and Kirshenboim previously launched Flok, a company that was acquired by Wix.
The acquisition comes as ServiceNow is building a broader strategy around AI agents and autonomous enterprise work, with recent purchases targeting different layers of the technology stack.
In July, ServiceNow acquired Israeli AI startup ai.work, founded by former WalkMe executives Maor Ezer and Nir Nahum. The company had developed AI agents capable of handling internal organizational processes across areas including IT, operations, legal, human resources, procurement, travel and finance.
ServiceNow’s Israeli acquisition spree has accelerated sharply this year. Its largest deal was the $7.75 billion purchase of Israeli cybersecurity company Armis, completed earlier this year. ServiceNow has also acquired Pyramid Analytics for several hundred million dollars and Traceloop for an estimated $60 million to $80 million.
Including earlier transactions, ServiceNow has made at least seven acquisitions involving Israeli companies or companies with Israeli roots, with total deal value exceeding $8 billion.
