Lusha cuts 8% of workforce, citing need to reallocate resources
The company aims to sharpen focus on core strengths while navigating market challenges.
Israeli startup Lusha, which develops a business intelligence platform for sales teams, announced on Wednesday an organizational restructuring that will include laying off 8% of its workforce. The company currently employs about 300 people across its Tel Aviv development center and its U.S. offices, meaning approximately 24 employees will be affected.
Lusha emphasized that the move stems from a strategic decision to concentrate resources on new growth engines. The company stressed that this is not a broad cost-cutting effort or a halt in activity, but rather a “diversion of resources.” In parallel with the departure of employees in certain areas, Lusha said it will continue hiring for key roles in the coming months, with a focus on adapting its product to future market needs.
“We have a strong product that serves hundreds of thousands of customers around the world,” said Yoni Tserruya, co-founder and CEO of Lusha. “As part of our responsibility to continue leading the sales-tech category in the coming years, and in light of our new product strategy, we are changing the organizational structure and redirecting resources. The goal is to focus our efforts on key growth engines, maintain maximum business flexibility, and ensure that Lusha continues to operate with strength and efficiency in the face of market challenges.”
Lusha was founded in 2016 by Tserruya and Assaf Eisenstein. The company developed a data-driven platform that helps B2B sales and marketing professionals locate accurate contact information for organizational decision-makers, helping shorten sales cycles and improve conversion rates.
