Google CEO Sundar Pichai

Can Big Tech afford the AI race? Alphabet just raised the question

Google's first cash burn despite booming cloud demand puts fresh pressure on Microsoft, Amazon, and Meta to prove AI investments will eventually pay off.

Alphabet's first-ever quarterly cash burn has jolted investors ahead of another crucial week of Big Tech earnings, highlighting how soaring AI spending is straining even the world's most profitable companies, and the pressure is only expected to intensify.
Google's parent company burned $5.9 billion in cash during the second quarter, its first quarterly cash burn on record, even as Google Cloud posted a record 82% revenue growth fueled by demand for AI computing power. With Alphabet planning to spend an additional $15 billion in 2026 and signaling another increase next year, the cash demands of its AI expansion are set to grow further.
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מנכ"ל גוגל סונדאר פיצ'אי
מנכ"ל גוגל סונדאר פיצ'אי
Google CEO Sundar Pichai
(Jeenah Moon/Bloomberg)
The results offer one of the clearest indications yet of how artificial intelligence is reshaping Big Tech's financial model. Once prized for generating abundant cash flows that easily funded new ventures, the largest technology companies are increasingly relying on debt and equity financing to support capital expenditures that are expected to exceed $700 billion this year as investment outpaces operating cash flow.
That dynamic will come under even greater scrutiny when Microsoft, Meta Platforms, and Amazon report earnings next week. Alphabet shares fell about 6% in early trading on Thursday, while Meta and Amazon each dropped roughly 3.5%. Microsoft was little changed.
The market reaction reflects investor concerns that the remaining tech giants will follow Alphabet by raising their capital spending forecasts, even as returns on those investments continue to lag the pace of AI-related spending.
"The risk is tilted toward further increases, particularly while Microsoft and others remain capacity-constrained," said Charu Chanana, Chief Investment Strategist at Saxo Markets.
"But investors will increasingly focus on how much of that cash must be reinvested simply to remain competitive, and whether AI revenue can grow faster than capital expenditure, depreciation, and operating costs."
According to analyst estimates, both Alphabet and Amazon are expected to post negative free cash flow in 2026, while Meta's free cash flow is forecast to plunge 95.7% to just $1.85 billion.
Microsoft, whose current fiscal year ends next June, is expected to generate $25.4 billion in free cash flow, less than half the estimated $58.7 billion recorded in the previous fiscal year.
Their capital expenditure-to-revenue ratios, a key measure of how much of every revenue dollar is reinvested, are also expected to rise sharply this fiscal year. Meta's ratio is forecast to increase to 54.9% from 35.9%, Alphabet's to 41% from 23%, Microsoft's to 45% from 31%, and Amazon's to 25% from 18%.
Google Cloud's momentum raises the stakes
Adding pressure on Amazon and Microsoft is Google Cloud's accelerating growth. The business has expanded significantly faster than its larger rivals in recent quarters, suggesting it may be gaining market share.
Demand has been so strong that Alphabet executives said the company plans to lease additional third-party data center capacity to serve customers, despite the expected impact on margins.
Following Wednesday's results, at least 20 brokerages raised their price targets on Alphabet. The median target now stands at $430, nearly 26% above Wednesday's closing price. Citizens issued the highest target at $515, while TD Cowen remained the most cautious at $240.
"Google Cloud was an absolute blowout," said Richard Clode, portfolio manager of Janus Henderson Investors' Global Technology Leaders fund. "Alphabet has a competitive advantage running all the way through the stack, from its own custom AI chips to distribution across billions of users."
Amazon Web Services, the world's largest cloud provider, is expected to report revenue growth of 31.0% for the quarter, up from 28.4% in the previous quarter.
Microsoft's Azure business is expected to grow 40%, roughly matching its performance in the January-March quarter.
Even so, investors worry that those results may not be enough if spending continues to accelerate. Microsoft shares have fallen nearly 20% this year, making them the worst performers among the Magnificent Seven stocks.
Competition is also intensifying. Meta is reportedly in talks to rent AI computing capacity to Anthropic, adding another major buyer to an increasingly crowded AI infrastructure market that already includes cloud specialists such as CoreWeave.
"As compute becomes more available and models become cheaper, cloud capacity may look increasingly interchangeable," said Lale Akoner, global market strategist at eToro. "That could force providers to spend more while accepting lower returns."