Plateful founder Niv Rottenstreich.

Plateful makes non-stick cookware out of titanium instead of forever chemicals

The bootstrapped kitchenware company is one of 23 startups selected for ScaleUp House's inaugural cohort.

Plateful is one of the companies selected for the inaugural ScaleUp House cohort, joining the year-round program as it enters its next stage of international growth. The company manufactures toxic-free titanium cookware designed to eliminate food contact with PFAS, PTFE, microplastics and heavy metals, with a focus on expanding its presence in global markets and building the foundations for its next phase of growth.
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Plateful founder Niv Rottenstreich.
Plateful founder Niv Rottenstreich.
Plateful founder Niv Rottenstreich.
(ScaleUp House)

ID card

- Name: Plateful
- Industry: Ecommerce
- Current Stage: Bootstrapped / Pre-funded
- Founder Name: Niv Rottenstreich
- Year Founded: 2025
- Number of Employees: 60

Company Description

Plateful is a kitchenware company that manufactures toxic-free cookware using medical-grade titanium. Its product line includes pans, pots, cutting boards, and kitchen tools designed to eliminate food contact with PFAS, PTFE, microplastics, and heavy metals. The company positions titanium, which is biocompatible and durable, as a non-reactive alternative to traditional non-stick kitchenware.