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$מנכ"ל פריון טל יעקובסון (צילום: Ohad Dayan\ Perion\Hivestack)$

Perion to be acquired by India’s Affle for $420 million, marking a steep fall for a once-billion-dollar Israeli company

01.11.26|Sophie Shulman

The all-cash deal values the Israeli adtech company at a fraction of its valuation just three years ago, despite $228 million in cash, deposits and marketable securities on its balance sheet. Perion’s shares will be delisted from Nasdaq and the Tel Aviv Stock Exchange.