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Jewish family from Mexico donates NIS 200 million to establish Israel's largest rehabilitation hospital

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After raising $20 million, collapsed startup Swish.ai sells to Unframe for just $150,000

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Echo: “Employees have become very good at identifying performative culture”

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After PTSD and years of insomnia, Israeli founder raises $6.5 million to improve sleep through scent

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More than 50 years after its debut, Israel's Kfir fighter jet gets a new lease on life

Anna Pelkin

3 stories about Anna Pelkin

אירוע טק עצמאות - ראיון אולפן - אנה פלקין מנהלת פעילות עסקית טיקטוק וידאו

"TikTok's bread and butter is human creativity. AI empowers it"

27.04.26|Tomer Hadar

Anna Pelkin, IL Country Manager, Global Business Solutions, at TikTok, addressed the impact of AI on creators at Calcalist's Tech Independence event: "People will always seek human connection, especially in the age of AI, and creators who know how to use these tools can only benefit."

ועידת Mind the Tech לונדון 2024 אנה פלקין מנהלת הפעילות העסקית של TikTok ישראל וידאו

"Consumers aren't afraid of advertising, they want entertainment with value"

17.09.24|Meir Orbach

Anna Pelkin, Country Manager of TikTok Israel, said at Calcalist and Leumi's Mind the Tech London conference: "The ability to capture the attention of consumers is a significant challenge because they have new expectations from brands."

אנה פלקין מנכלית טיקטוק ישראל

"For the consumer TikTok is entertainment, for businesses it's a growth engine"

05.03.24|Elihay Vidal

Anna Pelkin, Country Manager of TikTok Israel, explained that "small and medium-sized businesses are very successful on TikTok. Their authentic and simple voice, as well as the presentation of the 'behind the scenes' of the business, attract a large audience"