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Israel orders airborne laser system for fighter jets and helicopters
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AWS veterans raise $31 million Series A for cyber startup Native to simplify multi-cloud security
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Palo Alto founder Nir Zuk sells digital bank Esh to Isracard at $130 million valuation
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After Symantec exit, Javelin founders raise $20 million for new cyber bet Raven
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Israeli startup Thermagix claims “the only economical solution for harvesting low-grade heat”
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Anna Pelkin

2 stories about Anna Pelkin
ועידת Mind the Tech לונדון 2024 אנה פלקין מנהלת הפעילות העסקית של TikTok ישראל וידאו

"Consumers aren't afraid of advertising, they want entertainment with value"

17.09.24|Meir Orbach
Anna Pelkin, Country Manager of TikTok Israel, said at Calcalist and Leumi's Mind the Tech London conference: "The ability to capture the attention of consumers is a significant challenge because they have new expectations from brands."
אנה פלקין מנכלית טיקטוק ישראל

"For the consumer TikTok is entertainment, for businesses it's a growth engine"

05.03.24|Elihay Vidal
Anna Pelkin, Country Manager of TikTok Israel, explained that "small and medium-sized businesses are very successful on TikTok. Their authentic and simple voice, as well as the presentation of the 'behind the scenes' of the business, attract a large audience"