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Israel searches for technology that could find soldiers and pilots who cannot call for help

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Another 10 U.S. tankers are headed to Israel's Ben Gurion as airport delays mount

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After IAI and Rafael, secretive missile engine maker Tomer moves toward an IPO

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ServiceNow continues layoffs as it restructures around AI

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Israel's Iron Dome and Arrow makers unlikely to reach the IPO market before 2027 as Tomer joins the queue

Anna Pelkin

3 stories about Anna Pelkin

אירוע טק עצמאות - ראיון אולפן - אנה פלקין מנהלת פעילות עסקית טיקטוק וידאו

"TikTok's bread and butter is human creativity. AI empowers it"

27.04.26|Tomer Hadar

Anna Pelkin, IL Country Manager, Global Business Solutions, at TikTok, addressed the impact of AI on creators at Calcalist's Tech Independence event: "People will always seek human connection, especially in the age of AI, and creators who know how to use these tools can only benefit."

ועידת Mind the Tech לונדון 2024 אנה פלקין מנהלת הפעילות העסקית של TikTok ישראל וידאו

"Consumers aren't afraid of advertising, they want entertainment with value"

17.09.24|Meir Orbach

Anna Pelkin, Country Manager of TikTok Israel, said at Calcalist and Leumi's Mind the Tech London conference: "The ability to capture the attention of consumers is a significant challenge because they have new expectations from brands."

אנה פלקין מנכלית טיקטוק ישראל

"For the consumer TikTok is entertainment, for businesses it's a growth engine"

05.03.24|Elihay Vidal

Anna Pelkin, Country Manager of TikTok Israel, explained that "small and medium-sized businesses are very successful on TikTok. Their authentic and simple voice, as well as the presentation of the 'behind the scenes' of the business, attract a large audience"