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Anna Pelkin
3 stories about Anna Pelkin
"TikTok's bread and butter is human creativity. AI empowers it"
27.04.26
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Tomer Hadar
Anna Pelkin, IL Country Manager, Global Business Solutions, at TikTok, addressed the impact of AI on creators at Calcalist's Tech Independence event: "People will always seek human connection, especially in the age of AI, and creators who know how to use these tools can only benefit."
"Consumers aren't afraid of advertising, they want entertainment with value"
17.09.24
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Meir Orbach
Anna Pelkin, Country Manager of TikTok Israel, said at Calcalist and Leumi's Mind the Tech London conference: "The ability to capture the attention of consumers is a significant challenge because they have new expectations from brands."
"For the consumer TikTok is entertainment, for businesses it's a growth engine"
05.03.24
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Elihay Vidal
Anna Pelkin, Country Manager of TikTok Israel, explained that "small and medium-sized businesses are very successful on TikTok. Their authentic and simple voice, as well as the presentation of the 'behind the scenes' of the business, attract a large audience"