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Anna Pelkin

2 stories about Anna Pelkin

ועידת Mind the Tech לונדון 2024 אנה פלקין מנהלת הפעילות העסקית של TikTok ישראל וידאו

"Consumers aren't afraid of advertising, they want entertainment with value"

17.09.24|Meir Orbach

Anna Pelkin, Country Manager of TikTok Israel, said at Calcalist and Leumi's Mind the Tech London conference: "The ability to capture the attention of consumers is a significant challenge because they have new expectations from brands."

אנה פלקין מנכלית טיקטוק ישראל

"For the consumer TikTok is entertainment, for businesses it's a growth engine"

05.03.24|Elihay Vidal

Anna Pelkin, Country Manager of TikTok Israel, explained that "small and medium-sized businesses are very successful on TikTok. Their authentic and simple voice, as well as the presentation of the 'behind the scenes' of the business, attract a large audience"