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Perion's $420 million sale leaves one last question: Is there a better buyer?

ServiceNow CEO says acquired Israeli startup Sweep helps it switch CRM customers in weeks, not years

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"A gorgeous situation": ServiceNow's CEO celebrates a shrinking workforce

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Cyber startup Cyera eyes $20 billion valuation in new funding talks

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Stealth Israeli cyber startup valued at over $1.5 billion recruits former 8200 chief

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Intel’s $600 million question: How the Kiryat Gat explosion hit its forecast

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Intel shares plunge as Israel factory blast compounds weak outlook

Influencer

6 stories about Influencer

Elena Talk Israel

TalkIsrael sets out to "positively change the conversation" about Israel among Gen Z

11.07.24|James Spiro

The non-profit is designed to give young influencers the tools to create meaningful conversations about Israel on social media.

פרופ' ד"ר סטפן אנגלס

"It is the influencers who are responsible for their posts, not the company”

05.07.22|Maya Cohen

Prof. Stefan Engels, an expert in e-commerce law, advises countries and companies on how to deal with the hot potato of advertising through the use of influencers. In an interview with Calcalist, he explains why those who have more followers have more obligations

Lior Rafael Chen Humanz

“The number one rule for influencer marketing is trust”

Liav Refael Chen, CEO and co-founder of Humanz AI, discusses how sharing his ideas for technology to find the target audiences for effective influencer marketing is how he got his co-founders on board and explains why trust is the most important factor in influencer marketing

Nas Daily: “The institution is getting weaker and the individual is getting stronger”

27.12.21|James Spiro

Arab Israeli vlogger Nas Daily spoke with CTech about the creator economy and Israel’s place on the influencer stage

מימין אודי ידין ו אמיר גבע LetsTok

Influencer video platform LetsTok raises $1.5 million pre-seed

The Israeli startup has developed a marketplace that allows influencers and opinion leaders to connect with their fans for personalized advice, counseling, and guidance

ליאב כהן Liav Chen Humanz

Influencer marketing match-maker Humanz raises $3 million in seed

14.01.21|James Spiro

As followers start to feel ‘fatigued’ by sponsored content online, Humanz helps brands connect directly to micro-influencers to help spread their word