Influencer

5 stories about Influencer
פרופ' ד"ר סטפן אנגלס

"It is the influencers who are responsible for their posts, not the company”

05.07.22|Maya Cohen
Prof. Stefan Engels, an expert in e-commerce law, advises countries and companies on how to deal with the hot potato of advertising through the use of influencers. In an interview with Calcalist, he explains why those who have more followers have more obligations
Lior Rafael Chen Humanz

“The number one rule for influencer marketing is trust”

27.03.22|CTech
Liav Refael Chen, CEO and co-founder of Humanz AI, discusses how sharing his ideas for technology to find the target audiences for effective influencer marketing is how he got his co-founders on board and explains why trust is the most important factor in influencer marketing
Nas Daily

Nas Daily: “The institution is getting weaker and the individual is getting stronger”

27.12.21|James Spiro
Arab Israeli vlogger Nas Daily spoke with CTech about the creator economy and Israel’s place on the influencer stage
מימין אודי ידין ו אמיר גבע LetsTok

Influencer video platform LetsTok raises $1.5 million pre-seed

17.10.21|CTech
The Israeli startup has developed a marketplace that allows influencers and opinion leaders to connect with their fans for personalized advice, counseling, and guidance
ליאב כהן Liav Chen Humanz

Influencer marketing match-maker Humanz raises $3 million in seed

14.01.21|James Spiro
As followers start to feel ‘fatigued’ by sponsored content online, Humanz helps brands connect directly to micro-influencers to help spread their word