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Nation Branding

2 stories about Nation Branding
לוחמים חיילים צה"ל כוחות צבא ב מרחב גבאליה ב צפון רצועת עזה

Way off-brand: Israel ranked dead last in global Nation Brands Index

04.02.25|CTech
According to the annual NBI study, Israel is identified with the "forces of chaos," alongside Russia, Ukraine, and the Palestinian Authority. It also shows that Generation Z is averse to Israel, and consumers are avoiding purchasing Israeli products. 
Simon Anholt

Israel urged to dump ‘Hasbara’, instead pivoting to highlight its place in the world

03.09.24|James Spiro
“It's become a brand, a symbol of the kind of country that people don't want around the place,” says policy advisor Simon Anholt