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Simon Anholt
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"Every part of the Israeli population is responsible for the state's image"
24.09.24
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Sophie Shulman
Simon Anholt, a global expert on nation branding, speaking at Calcalist and Leumi’s Mind The Tech London conference, said: "Only actions can change what the world thinks about Israel. The miracle can happen because Israel contributes a lot to the world, for example with its technology."