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Tal Niego-Yassur,

The next Shein could start as a small business no one has heard of yet

13.09.26|Tal Niego-Yassur

According to Tal Niego-Yassur, Founder and CEO of ehouse, "The next SHEIN may already exist today as a small online store that no one beyond its customer base has heard of. But the bigger story is that thousands of businesses do not need to become SHEIN to benefit from the same transformation."