ZyG raises $60 million Series A at $500 million valuation just a year after launch
Led by ironSource founders, the startup is building an AI-powered engine for product growth.
Israeli startup ZyG, founded by alumni of ironSource, has raised $60 million in a Series A round at a valuation of $500 million. The round comes just a year after the company’s founding and shortly after it emerged from stealth, bringing total funding to $118 million.
The financing was led by Accel, with participation from existing investors including Lightspeed Venture Partners, Viola Ventures, Bessemer Venture Partners, Access Industries (Clal Tech), Stardom Ventures, Emerge, Disruptive AI, and Jibe. New investors Felix Capital, O.G. Venture Partners, QP Ventures, and Wiz CEO Assaf Rappaport also joined the round. Sonali De Rycker, partner at Accel, will join the company’s board of directors.
The company was founded in 2025 by a group of former ironSource executives and employees following the company’s sale to Unity. Its founders include Tomer Bar-Zeev (Chairman), Omer Kaplan (CEO), Assaf Ben Ami (CFO & COO), Nadav Ashkenazy, and Daniel Shinar, alongside cybersecurity and artificial intelligence experts from Unit 81: Dr. Eyal Amitt, Omri Steinmetz, and Guy Tsur. The company currently employs 65 people.
ZyG has developed a platform aimed at addressing key challenges in the e-commerce sector through artificial intelligence. The system identifies products with high growth potential using advanced data models, assigning each a proprietary “ZyG Score.”
For products that receive a high score, the platform functions as an end-to-end operating system, managing the full lifecycle of scaling a product. This includes building online stores, developing brands, creating advertising campaigns, executing digital marketing strategies, optimizing search and AI-driven discovery, working with influencers, handling customer acquisition and retention, and improving logistics, all within a unified platform.
The company says its platform is already being used to drive sales growth for products that meet its scoring criteria.
"Shopify and Amazon opened the door for anyone who wants to start selling online. But shifting from selling to scaling remains overwhelmingly complex. It forces founders to manage fragmented tools, siloed data, and the many teams or agencies needed to execute every aspect of scale," said Omer Kaplan, CEO and Co-Founder of ZyG. "ZyG OS flips that model with an end-to-end solution that solves the entire problem, not pieces of it. With a complex agentic infrastructure, ZyG OS executes the endless elements needed to scale, freeing founders to focus on building great products."
