Axel haggles with car dealers on a buyer's behalf, for a flat $199 fee
The Seed-stage automotive AI company, focused on the U.S. market, is one of 23 startups selected for ScaleUp House's inaugural cohort.
Axel is one of the companies selected for the inaugural ScaleUp House cohort, joining the year-round program as it enters its next stage of international growth. The company develops an AI-powered buying concierge that negotiates car purchases on buyers' behalf across dealer inventory nationwide, with a focus on expanding its presence in global markets and building the foundations for its next phase of growth.
ID card
- Name: Axel
- Industry: Automotive
- Current Stage: Seed
- Founder Name: Roy Horowitz
- Year Founded: 2025
- Number of Employees: 5
Company Description
Axel is an AI-powered buying concierge that negotiates car purchases on buyers' behalf across dealer inventory nationwide, aiming to reduce the trust and pricing friction involved in buying a car. Buyers pay a $199 success fee; Axel takes no cut from dealers.
