Mobileye shares surge after landing 9 million-chip deal with top U.S. automaker
The agreement signals growing demand for hands-free highway driving systems, short of full autonomy.
Mobileye shares surged in pre-market trading on Wall Street after the company announced a major new agreement with one of the world’s largest automakers. Mobileye has disclosed only that the customer is a U.S. automaker ranked among the global top 10, though analysts who follow the company have previously suggested it is General Motors. The company's shares dropped by over 50% in 2025.
Under the deal, the automaker has selected Mobileye’s EyeQ6H system to power next-generation advanced driver assistance systems (ADAS) that enable hands-free driving on select highways. The agreement covers approximately 9 million systems, effectively chips, and comes on top of a separate order for 10 million units from Volkswagen, signed in 2025.
Mobileye’s technology will be integrated across a broad range of vehicle models, spanning both mass-market and premium segments. Importantly, the system does not represent fully autonomous driving, the long-term ambition of Mobileye founder Prof. Amnon Shashua. Instead, it belongs to the category known as Surround ADAS: systems that allow drivers to operate vehicles almost hands-free on highways, while remaining attentive and responsible.
As regulators worldwide tighten performance requirements for driver assistance systems, and as consumer demand for hands-free highway driving grows in developed markets, Mobileye expects Surround ADAS to emerge as the next mainstream generation of driver assistance technology. The company anticipates that such systems will become standard equipment in European and North American vehicles in the coming years.
“This selection of Mobileye Surround ADAS by one of the world’s great automakers reflects the power of our approach to democratizing safety and technology,” said Mobileye President and CEO Prof. Amnon Shashua. “Leveraging the EyeQ6H as a powerful central processor for ADAS enables better performance, increased features and greater flexibility to automakers and their customers, all at a lower cost.”
Surround ADAS is a software-defined suite of safety and convenience features designed for operation under specific conditions and in defined environments. A typical system combines one high-resolution forward-facing camera, four corner cameras, and multiple radar sensors. Together, they enable hands-free, eyes-on driving at speeds of up to 130 km/h, including automatic lane changes, traffic-jam assistance on highways, and lane-departure warnings.
The system is also designed to enhance overall safety through advanced blind-spot detection, assistance with collision-avoidance maneuvers, improved pedestrian detection, and driver monitoring. Optional automated parking capabilities can also be integrated, all powered through Mobileye’s EyeQ computing platform.
Mobileye laid off 200 employees, about 4% of its global workforce, last month. Because over 3,000 of Mobileye’s roughly 4,300 employees are based in Israel, most of the layoffs fell on its local teams.
