Guidde raises $50 million Series B as companies seek tools to bridge gap between AI and employees
The Israeli startup’s platform turns employee workflows into structured knowledge for automation.
Guidde, a startup developing a platform to accelerate the adoption of AI in organizations, has raised $50 million in a Series B round led by PSG Equity, with participation from Monday and existing investors Norwest Venture Partners, Entrée Capital, Qualcomm Ventures, and Inkberry Ventures. The round brings the company’s total funding since its founding to $80 million.
In a conversation with Calcalist, co-founder and CEO Yoav Einav said the company has expanded significantly. “We have grown substantially in Israel, and we also have an office in New York with 30 employees there and 70 here. We currently have thousands of customers,” he said.
Guidde’s first product uses AI to generate content tailored to different roles within organizations. Its second product is a personal recommendation engine, and the company is preparing to release another engine designed to produce and update organizational knowledge and make it accessible to AI agents. “We serve large software companies as well as non-tech organizations, which use the platform primarily to document workflows and ongoing processes,” Einav said. “We automatically track how users interact with organizational systems and generate relevant content for them. We are addressing the same problem as WalkMe, but in the AI era. Our engine is highly personalized and adapts to each organization.”
According to Einav, Guidde has achieved triple-digit annual growth for three consecutive years. “Many customers approach us directly to adapt the product to their needs, and we invest heavily in customization,” he said. “We are generating double-digit revenue and accelerating expansion into Europe, Australia, Mexico, and additional markets.”
The entire funding round consisted of equity. “We saw strong investor demand but chose not to expand the round further,” Einav said. “In the AI era, if you don’t continue to develop, you quickly become irrelevant. We don’t build foundation models ourselves; we build infrastructure that enables organizations to deploy and use AI agents effectively.”
Einav added that Guidde works across platforms and integrates with widely used enterprise systems. The company plans to use the new funding to expand its core product, invest in new products, grow its development operations in Israel, and expand through partnerships and distribution agreements with global consulting and implementation firms, including KPMG and Deloitte.
Guidde’s platform allows organizations to create video-based documentation for any software application in minutes. Employees record workflows, and Guidde’s AI automatically generates step-by-step video guides in multiple formats that can be embedded directly into employee and customer training tools. The platform helps companies train employees to use enterprise software such as Workday, Salesforce, ServiceNow, and SAP, while also making the documentation accessible to AI agents.
Guidde was founded in 2020 by Einav and CPO Dan Sahar. The company now serves more than 4,500 customers, ranging from startups to Fortune 500 corporations, including Anheuser-Busch, Bayer, Nasdaq, Yahoo, and SentinelOne. The company employs more than 100 people across Israel and the United States and reports customer retention of over 90%.
As companies accelerate the adoption of AI, many face challenges in training employees and AI systems to work effectively together. Without structured, real-world organizational knowledge, AI tools often produce generic or unreliable outputs. Guidde addresses this challenge by observing how employees actually perform their work and using that data to generate structured documentation that can be used by both humans and AI agents.
The platform currently analyzes more than 50,000 applications and millions of workflows, creating a large dataset of real organizational processes. This documentation is delivered directly into training systems and is also accessible to AI agents through Guidde’s API, enabling more reliable automation.
