CTalk
“We’re going to see a lot more solopreneurs”
Midsummerr founder and CEO Anat Dayagi speaks to CTech about the inspiration behind her AI-dramatized audiobooks startup and how the AI revolution has enabled her to move into solopreneurship.
Anat Dayagi
(Photo: Streame)
“It’s like listening to a movie,” describes Founder and CEO Anat Dayagi. Dayagi has been “solopreneuring it” since she began her company, Midsummerr, earlier this year. The idea, AI-dramatized audiobooks, was inspired by graphic-audio productions featuring full casts and music. But the impetus came from her book club, where she joked with friends, who all enjoyed the genre, that she would try creating a content platform for more of it herself.
Her focus so far, she explains, is not the listeners but the authors and publishers who “love to hear their characters come to life.” “Their jaws [are] dropping,” she describes.
She told CTech during Calcalist’s Roadshow+ 2025 that she never had time to find a co-founder once demand began to grow. And while working alone presents its own challenges, Dayagi argues AI is making solopreneurship unprecedentedly practical. “Being a solopreneur these days [with] AI is so enabling,” she said. “I think we’re going to see a lot more solopreneurs,” she says.
She adds that AI is ideal for people capable of juggling multiple job functions like marketing, development, product, and design, and that it “enables the multitaskers and the multi-talented people to do more.” Nonetheless, Dayagi warns that the most effective use of AI in tech entrepreneurship is still contingent on the skills needed to decipher and correct what the AI is producing. “It still requires [you] to read the code,” she said. “You will be surprised what AI puts in there.”
You can watch the entire exchange in the video above.
