Zuckerberg turns to AI to run Meta more efficiently
Company experiments with AI-driven workflows while weighing role in performance reviews.
Meta founder and CEO Mark Zuckerberg is developing a personal AI agent to assist him in running the company, according to a report by The Wall Street Journal. The initiative is part of a broader push to equip every employee at the tech giant with their own AI assistant.
Zuckerberg’s agent is still in development and currently focuses on accelerating access to information. It can provide answers that would otherwise require navigating multiple layers of management. According to the report, the project reflects a wider effort to speed up decision-making, flatten organizational structures, and reshape day-to-day work at Meta, as the company seeks to remain competitive with fast-moving AI startups.
Meta is also considering integrating AI tools into its periodic employee performance reviews, a move that could further embed the technology across the organization. Internal forums are reportedly filled with employees sharing AI use cases and tools they have built, with some describing the atmosphere as reminiscent of the company’s early days, when its unofficial motto was “move fast and break things.”
Among the tools gaining traction are personal agents such as “My Claw,” which run locally on employees’ computers. These agents can access chat, email, and work files, and can communicate with other employees, or their agents. Another widely used tool is “Second Brain,” developed internally and based on Anthropic’s Claude chatbot. It allows employees to index project documents and query them in real time.
Employees told The Wall Street Journal that management is actively encouraging participation in AI training sessions and frequent hackathons aimed at building productivity-enhancing tools.
However, the rapid pace of change is also raising concerns. Some employees fear that the growing reliance on AI could lead to significant job cuts. According to a recent report by Reuters, Meta is considering layoffs affecting up to 20% of its workforce, around 16,000 employees, as it ramps up investment in AI infrastructure. The company has not officially confirmed such plans.
